Job Description

Vacancy Name

Brand Marketing Manager

Employment Type

Permanent

Country

United Kingdom

Location

Liverpool

Business Area

Commercial

Workplace Type

Hybrid

About Princes

The Princes Group has over 7,000 employees with offices and production sites in the UK, Netherlands, Italy, Poland, France and Mauritius. Princes manufactures 350 different food and drink products responsibly sourced and enjoyed by consumers every day. None of this would be possible without striving to be an employer of choice, where our colleagues are proud to represent our business.

Role Description

This role is part of a three-person team that manages the Napolina brand.

Purpose of the Role:

Lead Napolina social and digital platforms. Full ownership for Napolina pasta including long-term strategic planning, short term performance management, instore and on pack artwork and innovation. Support the in the delivery of broader portfolio brand initiatives.

Key Responsibilities:

Digital Marketing:

Manage our Napolina website. Including making content updates, SEO updates and managing our PPC campaigns. Create and lead our social media strategy including Instagram, Tik Tok and You Tube. Manage both paid and organic content and campaigns. Manage social media and content agencies. Manage all digital marketing spend including monthly reporting. Deliver digital KPIs and evaluations

Strategic Planning:

Use data and insight to continuously evolve the core consumer question for Napolina Pasta Ensure the strategic plan is aligned to deliver targeted brand share, brand health and financial targets as per agreed budget. Support the Brand Strategic Planning Process aligned to the overarching Group Business Plan process Monitor key metrics and brand health

Commercial:

Lead presentations to retail customers Monitor Napolina Pasta performance and report monthly using Kantar and Circana data. Improve brand performance through identifying new shoppers and more occasions, more often to consume our products Understand key profit drivers and factor these into strategic brand plans

Product Development:

Direct Napolina Pasta Innovation pipeline Lead Branded NPD and EPD product requirements Support Innov8 with brand expertise and future brand stretch potential

Role Requirements

Knowledge, Skills & Experience:

The job holder will have strong experience across brand marketing with proven success of developing and growing brands A proven team collaborator. Competent understanding of business awareness. Strong communicating and influencing skills. Creative and innovative background. Strong with planning and organising.

Benefits:

25 Days Annual Leave plus Birthday Off 14.5% Pension - 5% Employee Opt In / 9.5% Employer Hybrid & Flexible Working - 4 Days in Office / 1 Day WFH Flexible Holiday Option - Buy 5 Additional Days Enhanced Family Friendly & Carers Policies Life Assurance Cover Private Medical Insurance Critical Illness Cover Learning & Development Opportunities



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