Job Description

We're looking for a creative, commercially minded Brand Marketing Manager to lead the charge on storytelling, campaigns and brand moments across two bold and fast growing e-commerce brands: Pink Boutique and Rowen Homes.

At Pink Boutique, we're all about fierce fashion and unapologetic glam. From our HQ in the North East, we've been serving statement style to glam girls across the globe. Over at Rowen Homes, we're redefining luxury interiors with trend-led homeware that brings high-end design to everyday living. Both brands are driven by boldness, creativity, and an obsession with making every moment feel extraordinary and we need someone who can bring that to life through exceptional marketing.

This role is about taking full ownership of brand marketing and creative direction across both brands. You'll lead integrated campaigns from concept to execution, manage PR and partnerships, and ensure every touchpoint feels on-brand and engaging. You'll work across product launches, promotions and brand storytelling, always with your eye on impact and relevance.

What you'll be doing

Delivering the brand marketing strategy across Pink Boutique and Rowen Homes Leading campaign ideation, planning and execution across digital, print and retail channels Ensuring brand consistency in all creative outputs, from copy and design to tone and experience Managing PR activity and identifying partnership opportunities that elevate the brands Collaborating with graphic designers, content creators and freelancers to bring campaigns to life Working closely with digital, CRM, retail and buying teams to align brand activity with trading goals Driving innovation, trend-awareness and bold creative thinking in everything you do Owning and leading the marketing calendars ensuring that key deadlines are being met with regular communication across campaigns and trading activities across the business Leading and developing a small but mighty team to deliver brand excellence

To thrive in this role, you'll be...

A confident brand marketer with a strong eye for aesthetics and storytelling Comfortable managing multi-channel campaigns from concept to rollout Highly organised and able to juggle deadlines, teams and priorities with ease A people person who enjoys collaboration and builds great working relationships Commercially savvy, always looking for ways to drive growth and visibility Full of fresh ideas, with a passion for staying ahead of the curve

What do we give in return?

A fun and fast paced environment for you to learn and grow Fantastic career prospects and development opportunities 25 days holidays (exclusive of bank holidays) & your Birthday as an extra day off Company salary sacrifice pension plan Staff discount at PinkBoutique.co.uk and RowenHomes.com Childcare Salary Sacrifice Scheme Grocery Salary Sacrifice Scheme Employee Assistance Programme Whole company and team events to celebrate all we do

Location

: Newburn, Newcastle upon Tyne

Reports To

: Chief Marketing Officer

Direct Reports

: Graphic Designers & Marketing Assistant

Job Types: Full-time, Permanent

Benefits:

Casual dress Company events Company pension Employee discount On-site parking Store discount
Schedule:

Flexitime Monday to Friday
Application question(s):

Do you have experience in owning brand marketing and creative direction within either fashion or homewares ecommerce? Are you looking for a role based in Newburn, Newcastle upon Tyne? To ensure we're aligned, could you share your salary expectations for this role?
Work Location: Hybrid remote in Newcastle upon Tyne NE15 9RT

Expected start date: 18/08/2025