Job Description

Job TitleBrand SpecialistBrand Specialist Cannon Street, London
IG Prime Marketing
Reports to: Head of IG Prime MarketingAbout UsIG Group is a global, FTSE 250-listed company operating in 18 countries. Our fintech brands provide online trading and investing platforms.About IG PrimeIG Prime is a leading institutional trading platform, providing prime brokerage services to professional traders, hedge funds, and institutional clients worldwide. As part of IG Group, we combine cutting-edge technology with deep market expertise to deliver exceptional trading solutions.The RoleWe are looking for a creative yet results-focused Brand Specialist to elevate IG Prime's brand presence and reputation in the institutional trading space. This role combines strategic brand thinking with hands-on execution, perfect for someone who can balance creativity with measurable business impact. You will lead our brand campaigns, events calendar, and organic social media presence while conducting valuable market research.Key ResponsibilitiesDevelop and execute brand campaigns that enhance IG Prime's position in the institutional marketManage event sponsorships and brand partnerships, ensuring alignment with business objectivesCurate private events in coordination with our sales team to attract prospects and clientsLead consumer and market research initiatives to inform brand strategy and positioningManage organic social media communications across platforms, building thought leadership contentCollaborate with creative agencies and internal teams to produce high-quality brand assetsMonitor brand perception and competitive landscape through regular market analysisMeasure and report on brand campaign effectiveness, linking activities to business outcomesWork with sales and product teams to ensure brand consistency across all touchpointsManage relationships with external partners, agencies, and event organisersWhat We're Looking For2-3 years of brand marketing experience, ideally in B2B or financial servicesStrong creative thinking combined with analytical skills to measure brand impactExperience managing organic social media for professional/B2B audiencesEvent marketing or sponsorship management experience, including organising client events or roundtablesMarket research experience, including survey design and data analysisExcellent written and verbal communication skillsAbility to work with creative agencies and manage external relationshipsProject management skills with ability to handle multiple campaigns simultaneouslyUnderstanding of brand metrics and how to connect brand activities to business resultsCreative mindset with strong attention to detailCollaborative approach and ability to work cross-functionallyWhat We OfferCompetitive salary and performance-based bonusComprehensive benefits package including health insurance and pensionProfessional development opportunities within a global financial services leaderModern office environment in the heart of London's financial districtOpportunity to shape and build the IG Prime brand in an exciting, growing marketAccess to industry events and networking opportunitiesApply Now!Number of openings1