Job Description

Business Analyst - Sales

Altrincham - 37.5 hrs

Up to 33,000 DOE

Where do you fit in?

The Business Analyst role transforms raw data into actionable insights through data extraction, analysis and reporting. This role is responsible for analysing sales and marketing performance data, including lead pipelines, call metrics, deal performance, and campaign outcomes. They support decision-making across departments by building dashboards, highlighting trends and monitoring KPI's.

Typical tasks

Extract, clean, and analyse large datasets to identify trends and performance Produce monthly financial reports, forecasts, and variance analysis including daily/weekly performance of sales teams (e.g. calls made, leads contacted, conversion rates) Analyse the full lead lifecycle from acquisition to close (lead >pitch >deal >revenue) Evaluate effectiveness of inbound marketing campaigns and channels Segment data to understand trends in deal sizes, sales cycle lengths, win rates, and lost reasons Support performance-based initiatives such as commissions, bonuses, and performance reviews Monitor pipeline health and generate early warnings for underperformance Identify sales process bottlenecks and suggest improvements Support budgeting and long-term planning processes Support departments with data-driven insights and act as a bridge between business units Prepare dashboards and reports for management to assist with performance reviews Gather and document business requirements for new systems/processes Analyse existing workflows and identify improvement opportunities Implement or support deployment of AI-based tools (e.g. automated reporting, AI-powered insights)

Required Skills

Strong Excel skills Good communication and commercial awareness Strong numerical and statistical skills Understanding of data pipelines and databases Stakeholder engagement and communication Knowledge of Metabase (desirable) Ability to work on own initiative and as part of a team

Who are Add People?

Add People are built to serve small to medium-sized businesses. There are 6million in the UK, that account for 60% of the employment of the nation. They are the lifeblood of the economy and we've been serving them since 2002.

But, they're a diverse bunch ...And we don't discriminate, we put as much effort into growing their business online whether they've 1, or 101 employees.

With our team of over 250 digital marketing professionals and 4000 clients around the world, it's our aim to help small businesses thrive.

We're a Google Premier Partner, Microsoft Elite Channel Partner and a Facebook Marketing Partner ... and have been awarded Investors In People (IIP) "Platinum".

As an Investors in People Platinum Accredited company, we offer a structured onboard, extensive training and development, with continuing discussion and focus around career progression.

The flexibility of our hybrid working environment means you can work on site and collaborate with other colleagues in our open plan office space in Altrincham or work from home.

Our friendly and supportive culture makes Add People, the perfect place to embark on a digital career, of further progress your account management journey.

Why work for Add People?

Sociable working hours Healthcare scheme Contributory pension 30 days holiday which increases with service (includes BH's) Cycle to work scheme Subsidised social events Regular incentives and rewards Hybrid working - one probation has been passed
Job Types: Full-time, Permanent

Pay: Up to 33,000.00 per year

Benefits:

Casual dress Company events Free parking On-site parking Transport links
Schedule:

Monday to Friday
Work Location: In person