Job Description

Job Title:

Business Development Executive (BDE)

Reporting to:

Commercial Director

Location:

The role is based at our Edinburgh HQ, following a hybrid model. Unsociable hours may be required for event attendance. We are looking for someone based in the central belt, preferably living in Edinburgh.

Salary:

39,000 plus commission.

Background

At Zudu, we build long-term partnerships that transform the way businesses operate. As part of our Business Development team, you'll be at the forefront of driving growth, opening doors with mid-to-large organisations across fintech, healthcare, professional services, and beyond.

This role is about more than hitting targets. You'll identify opportunities where AI enablement, tech modernisation, and product innovation can create measurable impact. You'll lead with insight, challenge assumptions, and position Zudu as the partner of choice for ambitious businesses looking to move faster, smarter, and with purpose.

We're not like your usual software delivery company. We're bold, relentlessly human, and outcome-driven. If you're a relationship builder who thrives on conversations, strategy, has a love for LinkedIn Connections and enjoys turning potential into performance, this role puts you right at the heart of Zudu's growth journey.

In just the last 12 months, we've doubled our team size, relocated to a new HQ in Edinburgh, and partnered with pioneering organisations to deliver game-changing software solutions. To fuel our next stage of growth, we're looking for an enthusiastic, tenacious, and outgoing individual who thrives on commercial challenge, enjoys networking, and wants to play a visible role in shaping our future success.

Roles & Responsibilities

New Business Development

Proactively generate leads through cold outreach, email, social campaigns, networking, and referrals. Build and manage a healthy pipeline of prospects across Zudu's target verticals. Nurture opportunities through consultative engagement, from the first conversation to a signed contract.

Market Research & Sector Intelligence

Research industry trends and competitive landscapes to provide insights that inform outreach and positioning. Build account intelligence on target businesses, mapping decision makers, influencers, and commercial triggers.

Client Engagement

Engage with senior stakeholders (C-suite, Directors, Heads of Digital/Innovation) to understand challenges and priorities. Position Zudu's AI enablement, product development, and tech modernisation services as solutions to business-critical problems. Support proposal development and work alongside the Commercial Director on pitch preparation.

Events & Networking

Represent Zudu at industry events, trade shows, and networking functions as both attendee and exhibitor. Act as an ambassador for our brand, creating positive first impressions and building long-term relationships.

Collaboration & Reporting

Work closely with the Commercial Director and Marketing team to align outreach with campaigns and positioning. Provide accurate activity reports and insight into pipeline health. Contribute feedback from the market into marketing campaigns and account strategy.

Strategic Focus

Target enterprise-scale clients with potential for multi-year partnerships. Spot opportunities to scale Zudu's footprint across departments, divisions, and geographies. Support upsell and cross-sell initiatives in collaboration with account managers.

Experience & Skills

Experience in B2B sales (ideally software, digital transformation or consulting). Track record of consistently achieving and exceeding sales quotas or KPIs.

Commercial Acumen

Strong understanding of business drivers, ROI, and technology's role in transformation. Comfortable discussing both technical and commercial benefits with senior stakeholders.

Communication & Influence

Exceptional communicator with confidence in presenting, pitching, and negotiating. Ability to build rapport quickly and foster trusted, long-term relationships.

Mindset & Traits

Entrepreneurial, proactive, and resilient, someone who thrives in a scaling environment where no two days are the same. Curious, insightful, and capable of challenging client thinking to drive value. A "people-first" team player who enjoys collaboration but takes ownership of results.

Bonus Points For:

Experience in sectors such as fintech, healthtech, or professional services. HubSpot experience would be delightful. Knowledge of AI, automation, or digital transformation trends. Existing network of contacts in Zudu's target verticals.

Benefits:

Company pension scheme Company healthcare (Vitality) Enhanced maternity / paternity leave Hybrid working Company meetups and fun culture Collaborative and supportive work environment Professional development and training opportunities 30 days of annual leave, plus your birthday off!

Next steps:

Initial culture call & conversation (let's make sure it works for you and us) Sales presentation (a small introduction to you and a practice pitch) Final Interview (Final checks, an opportunity to dig deeper and align on the roles and responsibilities.)
Job Types: Full-time, Permanent

Pay: 39,000.00 per year

Benefits:

Company pension Enhanced maternity leave Enhanced paternity leave Private medical insurance
Work Location: Hybrid remote in Edinburgh EH1 2EL