Job Description

The Team

Under the leadership of the Director of Business Development & Marketing (BD & M), the department provides a broad range of support to the wider firm across Business Development, Bids, Marketing, Communications and Events, comprising 18 members in total.

The Role

This maternity cover role focuses on delivering a high-quality BD and marketing service to specific sector groups, particularly Social Housing and Local Government. You'll work closely with key partners to lead the BD&M strategy, client development and sales, contributing to the firm's profile and reputation. This is a hands-on role within a busy team of specialists dedicated to client relationships, business growth, and maintaining our position as go-to advisors.


Key areas of activity will include leading the BD strategy, analysing client and sector performance, budgeting and reporting on spend. You will also be responsible for overseeing marketing campaigns, thought leadership and a full events programme to raise the firm's visibility and generate leads.

Key Responsibilities

Strategic Planning & Campaigns

Develop and deliver strategic sector plans and propositions Monitoring, budgeting and reporting on performance, activity, pipeline and revenue Launch new business lines and products, delivering key messages and develop campaign calendars Drive strategic campaigns and communications, including digital content and performance tracking

Client & Account Management

Focus on top clients through target setting and strategic action plans Manage sales accounts and opportunities, including market horizon scanning and CRM updates Produce financial and client account reports to analyse client performance data and advise on Social Housing and Local Government sector performance and strategy

Bids, Directories & Onboarding

Collaborate with the bids team on client mobilisation and onboarding Ensure sectors and services are appropriately represented in marketing rankings, including leading the directory submissions for the Social Housing and Local Government sectors to deadline

Marketing & Events

Create tactical and strategic marketing plans to support sector goals and relationship building Oversee production of marketing materials and thought leadership content Develop and oversee the sector events calendar to enhance brand visibility and lead generation

Stakeholder Engagement & Relationship Building

Develop strong relationships with senior stakeholders and build relationships as a trusted advisor, based on a thorough understanding of the sectors and services in which we operate Support fee earners in developing personal brands and capabilities Manage relationships with key industry contacts and external bodies Build relationships with external partners to develop the brand

Internal Collaboration & Leadership

Lead monthly sector meetings and track progress against targets Contribute to firm-wide BD projects Champion OnePlace, our client relationship and analytics hub Supervise and develop junior members of the BD&M team to ensure quality of delivery

Experience

The ideal candidate will be an experienced BD professional from a legal or professional services background, with:


Proven sector management experience Success in delivering impactful BD and marketing strategies Strong understanding of BD and marketing activities Project management skills and ability to manage multiple priorities Commercial acumen and creative problem-solving Excellent communication and presentation skills Ability to build senior-level relationships Analytical thinking with creativity and enthusiasm Strong organisational skills, resilience, and flexibility Influencing skills and credibility with colleagues

Other Requirements

Candidates should also demonstrate


Self-motivation and independence Proactive and innovative mindset Commitment to delivering excellent service Flexibility to travel, work outside office hours, and stay overnight when needed Enthusiasm for the firm's work and a problem-solving attitude Dedication to helping Capsticks be the go-to advisers clients trust

Capsticks is an inclusive employer

At Capsticks we value diversity and we are committed to creating an inclusive and supportive working environment where everyone is able to be themselves and reach their full potential. Capsticks is committed to providing equal opportunities for all and therefore we welcome the unique contributions that you can bring in terms of your education, background, culture, ethnicity, race, nationality, sex, sexual orientation, gender identity, age, disability, neurodiversity, religion and beliefs.


We will make reasonable adjustments to our application and interview process to ensure that you have the best chance of success. We understand that there's not a "one size fits all" approach to adjustments so our team will work with you individually to understand more about your requirements.