Job Description

Business Development Manager - Aim24 Care Group (London, West Ealing)

Reports to:

CEO (Aim24 Care Group)

Location:

West Ealing, London (Hybrid - field & office)

Salary:

40,000-60,000 base + uncapped commission (OTE 70k-110k)

Type:

Full-time, permanent

About Aim24 Care Group

Aim24 Care Group is a multi-award-winning health and social care provider specialising in

24-hour live-in care, complex care, children's services, waking nights, sleep-ins, and supported living

. We deliver high-quality, CQC-regulated services across London and the South East and partner with

NHS ICBs, local authorities, insurers, and case management firms

.
We're expanding our

London (West Ealing)

operations and seeking a driven Business Development Manager with an existing network across

case management, personal injury, CHC/ICBs, and supported living

to help us grow.

Role Purpose

Develop new business partnerships and secure contracts for

live-in, 24-hour, complex, and supported living care packages

from

case managers, solicitors, CHC/ICBs, and private clients

across London and the South East.
This role is

relationship-led (not cold-calling)

and requires strong knowledge of

healthcare, rehabilitation, and commissioning processes

.

Key Responsibilities: Business Development & Partnerships

Build and maintain relationships with

case management companies, PI solicitors, insurers, CHC/ICBs, hospital discharge teams, and supported living providers

. Attend professional networking events (

BABICM, CMSUK, CHC forums

) to promote Aim24 Care Group. Present Aim24 Care's services to prospective partners, highlighting

rapid mobilisation (48-hour packages)

and

clinically led care pathways

. Develop and execute a strategic plan to open

new referral channels

across London and surrounding areas. Deliver monthly

activity and conversion KPIs

(e.g., meetings, referrals, new packages).
Relationship Management

Act as the key point of contact for

referrers

(solicitors, case managers, insurers, CHC teams). Manage partner onboarding and ensure a smooth transition from enquiry to service delivery. Maintain a live database/CRM of professional contacts with regular touchpoints and follow-up.
Commercial & Financial

Negotiate

rates and terms

in line with company policy and profitability targets. Support the

CEO and Finance Manager (Peter Cook)

on pricing, tenders, and payment terms. Monitor

competitor activity, pricing trends, and market changes

to inform strategy.
Marketing & Representation

Work with Marketing to develop

brochures, case studies, and LinkedIn campaigns

. Represent Aim24 Care at

professional events, legal conferences, and ICB workshops

. Contribute to

webinars and educational sessions

for solicitors and case managers.
Person SpecificationEssential

Minimum

2 years'

experience in business development/partnerships within

case management, rehabilitation, personal injury, or complex care

sectors. Proven track record of

winning or managing high-value care packages (50k+)

. Existing network of

case managers, solicitors, CHC/ICB contacts, or discharge teams

. Strong understanding of

CQC-regulated services, CHC processes, and the Rehab Code

. Excellent

relationship-building, presentation, and negotiation

skills.

Full UK driving licence

and ability to travel across London & the South East. Strong proficiency with

Salesforce or other CRM platforms

.
Desirable

Experience with

live-in care, complex care, or supported living

providers. Understanding of

Direct Payments

and private client acquisition. Experience using

LinkedIn Sales Navigator

and running professional campaigns.
What We Offer

Competitive salary

40k-60k base

Uncapped commission

(OTE

70k-110k+

)

Travel expenses

covered Ongoing

professional development

Opportunity to work

directly with the CEO

in a fast-scaling, award-winning care group
How to Apply

Send your CV and a short cover note outlining your

professional network

and

recent contract wins

to

quays@aim24care.co.uk

.

Job Types: Full-time, Part-time, Permanent, Temporary, Fixed term contract, Temp to perm, Zero hours contract
Contract length: 3 months

Pay: 40,000.00-110,000.00 per year

Benefits:

Additional leave Bereavement leave Company pension Employee mentoring programme Employee stock ownership plan Employee stock purchase plan Enhanced maternity leave Enhanced paternity leave Flexitime Free or subsidised travel Gym membership Profit sharing Relocation assistance Sick pay Work from home
Application question(s):

Do you have experience in this sector?
Experience:

Business development: 1 year (required)
Willingness to travel:

50% (preferred)
Work Location: In person