Job Description

THE POSITION

We're looking for a strategic and analytical insights professional to lead the CRM franchise data-driven decision-making. In this pivotal role, you'll be responsible for delivering high-impact insights at both strategic and operational levels, leveraging a wide range of data sources including IQVIA, NHS datasets, and market research.


You'll work closely with cross-functional teams to proactively generate actionable business insights, challenge assumptions constructively, and guide key decisions. Your expertise in advanced analytics and forecasting will support the development of robust, insight-led models that inform critical business planning across the UK and Ireland.


As a trusted advisor to the Senior Leadership Team, you'll communicate complex data in a clear, compelling way and play a key role in fostering a culture of innovation and data-driven thinking across the organisation.

TASKS & RESPONSIBILITIES

Translate franchise strategy into actionable insight plans using secondary data (IQVIA, NHS) and primary market research. Collaborate with cross-functional teams to identify key business questions and deliver impactful, data-driven recommendations. Lead end-to-end forecasting across Outlook +1 and long-term planning cycles, presenting insights to senior stakeholders. Develop robust, insight-led models to forecast market, class, and brand growth over 3-5 years. Design intuitive dashboards and visualisations, ensuring stakeholder needs are met and tools are adopted effectively. Build strong relationships with internal teams and external partners to stay ahead of data and technology trends. Ensure all insight activities comply with legal, ethical, and industry standards (ABPI, IPHA, PMPCA).

REQUIREMENTS

Experience in life sciences consultancy (pharmaceutical sector preferred). Strong analytical mindset with a track record of strategic, data-driven decision-making. Solid understanding of ABPI/BHBIA guidelines and NHS structures. Proficiency in market and competitor analysis, and working with data sources like IQVIA and NHS datasets. Familiarity with data platforms, systems, and warehouses to design effective insights. * Degree in a relevant field (science, maths, economics); postgraduate qualification (e.g. MSc in analytics or informatics) is a plus.