Job Description

We are looking for a creative and strategic Campaign & Brand Manager to lead the planning, delivery, and evaluation of integrated marketing campaigns. You will play a key role in maintaining and enhancing Keech Hospices brand identity, ensuring it is consistently applied across all communications. Working closely with the Digital Channel Manager and Digital Officer / Digital Content Producer, you will provide strategic leadership and line management for the Marketing Officer and Marketing Administrator, guiding campaign delivery across multiple channels including PR, media, social media, and email marketing
Main duties of the job
Key Responsibilities: Develop, implement, and evaluate integrated marketing campaigns aligned with Keech Hospices strategic objectives. Maintain and enhance the organisations brand identity across all marketing and communications. Provide line management and professional development for the Marketing Officer and Marketing Admin. Lead PR, media relations, and case study development to showcase our work. Oversee campaign performance monitoring and reporting, adjusting strategies to meet objectives. Collaborate with colleagues to ensure internal communications and campaigns are integrated effectively What We're Looking For: Proven experience in managing and delivering multi-channel marketing campaigns. Strong understanding of brand management and creative direction. Experience in PR, media relations, and case study development. Line management experience with the ability to motivate and develop a team. Excellent communication, organisational, and project management skills. Knowledge of digital marketing, social media, and email campaigns. Why join us: Be part of an award winning, passionate and supportive team making a real difference in the community Lead impactful campaigns that raise awareness and funds for vital hospice services Opportunity for professional growth and development A competitive salary and generous annual leave Healthcare scheme Free car parking and cycle to work scheme A caring, supportive and inclusive environment
About us
Keech Hospice provides free specialist palliative and end of life care for people of all ages. We support adults in Bedfordshire. Children and their families in Bedfordshire, Hertfordshire, and Milton Keynes. At home, in hospice, or wherever were needed. As a teaching hospice, our exceptional people, training, and facilities are helping local communities to live and die well.
Details
Date posted
09 October 2025
Pay scheme
Other
Salary
43,003 a year
Contract
Permanent
Working pattern
Full-time
Reference number
KEE1146656
Job locations
Keech Hospice
Great Bramingham Lane
Streatley
LU3 3NT
Job description
Job responsibilities
Job Purpose: The Campaign & Brand Manager will develop and deliver integrated marketing campaigns and ensure the organisations brand is consistently applied across all activity. The post holder will provide strategic and creative oversight for campaigns, manage brand identity, and contribute to the achievement of Keech Hospices strategic objectives. The role will work closely with colleagues across the Marketing and Communications team to ensure campaigns are effective, measurable, and aligned to audience needs. The Campaign & Brand Manager will also oversee specific communications activities, provide line management, and support the development of content across a range of channels.
Specific duties: Campaigns & Brand Plan, develop, and implement integrated marketing campaigns across digital, print, PR, and media channels. Maintain and enhance Keech Hospices brand identity, ensuring consistency and compliance with brand guidelines. Oversee the production of marketing materials including publications, digital content, email templates, advertising, and multimedia assets. Research and analyse audience and sector trends to inform campaign approaches. Monitor and evaluate campaign performance across all channels, reporting on KPIs and adjusting strategies as required. Media, PR & Case Studies Support the delivery of PR activity, including proactive and reactive media relations. Draft press releases, media statements, and briefing notes for senior staff. Identify, develop, and manage case studies to support campaigns and communications. Build and maintain effective relationships with media contacts. Digital & Social Media Collaborate with the Digital Channel Manager to align digital and traditional marketing activity. Oversee social media monitoring and reporting to evaluate engagement and inform content planning. Provide guidance and oversight for email marketing campaigns, ensuring brand alignment, audience segmentation, and effective delivery. Line Management & Collaboration Provide line management for the Marketing Officer and Marketing Admin, including workload allocation, development, and performance management. Offer creative direction and guidance to the Digital Officer / Digital Content Producer on campaign delivery where relevant. Work with colleagues across the charity to ensure campaigns support wider organisational priorities. Internal Communications Contribute to internal communications, including staff e-comms and campaign updates. Support the Head of Marketing and Communications in embedding brand values internally. General Duties Attend key events and campaigns to provide communications support and oversight where needed. Represent Keech Hospice as an ambassador at all times. Comply with organisational policies, procedures, and professional standards. Undertake any other activity deemed necessary by the Head of Marketing and Communications Job description
Job responsibilities
Job Purpose: The Campaign & Brand Manager will develop and deliver integrated marketing campaigns and ensure the organisations brand is consistently applied across all activity. The post holder will provide strategic and creative oversight for campaigns, manage brand identity, and contribute to the achievement of Keech Hospices strategic objectives. The role will work closely with colleagues across the Marketing and Communications team to ensure campaigns are effective, measurable, and aligned to audience needs. The Campaign & Brand Manager will also oversee specific communications activities, provide line management, and support the development of content across a range of channels.
Specific duties: Campaigns & Brand Plan, develop, and implement integrated marketing campaigns across digital, print, PR, and media channels. Maintain and enhance Keech Hospices brand identity, ensuring consistency and compliance with brand guidelines. Oversee the production of marketing materials including publications, digital content, email templates, advertising, and multimedia assets. Research and analyse audience and sector trends to inform campaign approaches. Monitor and evaluate campaign performance across all channels, reporting on KPIs and adjusting strategies as required. Media, PR & Case Studies Support the delivery of PR activity, including proactive and reactive media relations. Draft press releases, media statements, and briefing notes for senior staff. Identify, develop, and manage case studies to support campaigns and communications. Build and maintain effective relationships with media contacts. Digital & Social Media Collaborate with the Digital Channel Manager to align digital and traditional marketing activity. Oversee social media monitoring and reporting to evaluate engagement and inform content planning. Provide guidance and oversight for email marketing campaigns, ensuring brand alignment, audience segmentation, and effective delivery. Line Management & Collaboration Provide line management for the Marketing Officer and Marketing Admin, including workload allocation, development, and performance management. Offer creative direction and guidance to the Digital Officer / Digital Content Producer on campaign delivery where relevant. Work with colleagues across the charity to ensure campaigns support wider organisational priorities. Internal Communications Contribute to internal communications, including staff e-comms and campaign updates. Support the Head of Marketing and Communications in embedding brand values internally. General Duties Attend key events and campaigns to provide communications support and oversight where needed. Represent Keech Hospice as an ambassador at all times. Comply with organisational policies, procedures, and professional standards. Undertake any other activity deemed necessary by the Head of Marketing and Communications
Person Specification
Experience
Essential

• Experience of developing and delivering multi-channel marketing campaigns
• Proven track record of working with media and delivering PR activity.
• Experience of developing and managing case studies.
• Experience of monitoring and evaluating campaign performance.
• Experience of line management or supervising others

Desirable

• Experience of working in the charity sector.
• Experience of using data and analytics to inform campaign planning.

Additional Criteria
Essential

• Strong understanding of brand management and creative direction
• Knowledge of digital marketing, including social media and email.
• Strong copywriting and editing skill
• Ability to manage multiple projects and meet deadlines
• Excellent communication and interpersonal skills.

Desirable

• Knowledge of accessibility standards in marketing and communications
• Familiarity with fundraising campaigns and supporter engagement

Person Specification
Experience
Essential

• Experience of developing and delivering multi-channel marketing campaigns
• Proven track record of working with media and delivering PR activity.
• Experience of developing and managing case studies.
• Experience of monitoring and evaluating campaign performance.
• Experience of line management or supervising others

Desirable

• Experience of working in the charity sector.
• Experience of using data and analytics to inform campaign planning.

Additional Criteria
Essential

• Strong understanding of brand management and creative direction
• Knowledge of digital marketing, including social media and email.
• Strong copywriting and editing skill
• Ability to manage multiple projects and meet deadlines
• Excellent communication and interpersonal skills.

Desirable

• Knowledge of accessibility standards in marketing and communications
• Familiarity with fundraising campaigns and supporter engagement

Skills Required