Job Description

We are looking for a campaign management professional, that can help build, execute and optimise campaigns for a forward-thinking photographic lab. You will have 3-5 years' experience in managing B2B campaigns, for both offline and online activities.

Key responsibilities:

Plan, create, execute and manage the evergreen and seasonal campaigns for the company, with the direction of the Head of Marketing.

Ensure campaigns align with the correct audience and segments for the business

Understand how campaigns fit within the core business objectives and make decisions based on data

Work with the marketing team to ensure all assets are in place to ensure robust campaigns that align with objectives and audiences

Identify and manage keywords for the business that can be integrated into campaign activities

Research, analyse and understand our customer personae and test opportunities to drive engagement

Monitor and report on key marketing metrics and recommend ways to optimise

Make the most of expertise within the photographic industry to create powerful campaigns that raise the brand and broaden the audience demographic of the company.

Plan and execute on agreed events and exhibitions for the promotion of Loxley or its subsidiaries.

Ensure post-event reporting and follow-up has been completed.

Optimise on future event operations

About you:

We are looking for a friendly and dynamic campaign-focussed marketing manager who wants to actively contribute marketing strategy: whether it is helping drive new business generation (subscriptions, new account opens or revenue) or optimising customer engagement strategies.

You'll bring:

Marketing Manager experience with a campaign focus

Comfort working within campaign budgets and understanding where to get the best RoI

Comfort working with and optimising workflows on a CRM

Commercial acumen and experience of managing ad spend

Excellent stakeholder and agency management skills

Effective communication and project management capabilities

Broad techstack experience including HubSpot, Canva, GA4, Meta and Google ad and analytics platforms

Lots of creativity and ideas for helping us improve our practices

You will have:

- A desire to see things through to completion

- A need to optimise through experimentation

- An enthusiasm for making what we do, even better.

Job Types: Full-time, Permanent

Pay: 30,000.00-35,000.00 per year

Benefits:

Company pension On-site parking
Application question(s):

Do you have at least 3 years of working with and managing audience segments?
Experience:

marketing campaign: 3 years (required)
Work authorisation:

United Kingdom (required)
Work Location: In person