Job Description

Date live:

06/06/2025

Business Area:

Public Policy and Corp Responsibility

Area of Expertise:

Corporate Affairs

Contract:

Permanent

Reference Code:

JR-0000057978

Corporate Affairs ensures effective management of Barclays' public image, communications, policies, and regulatory relationships. This includes overseeing corporate governance, driving corporate communications, managing policy and advocacy efforts.

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As a Campaigns Manager, you will join the Barclays Group Campaigns team where you will develop and execute the end-to-end integrated campaigns to support the delivery of Barclays UK Narrative, and to draft a range of communications materials suitable for a range of channels and audiences.



Key Accountabilities



Work as a proactive member of the integrated Barclays Campaigns team, to plan and deliver a broad range of communications activity across PR, digital and social channels

Create a suite of materials as part of campaign development and execution, including research, press releases, thought leadership, social content, website copy and more

Source and analyse proprietary and research data to produce topical and timely content

Identify strategic opportunities to showcase Barclays insights/raise profile of Barclays spokespeople

Align with channel owners across the Bank including Marketing, Policy and Employee Communications to increase reach and impact of activity

Build and foster key journalist relationships to improve awareness and consideration of activity

Manage external agency partners, maintaining accountability for budgets and campaign delivery

Evaluate and measure results, applying learnings to refine and improve future performance

Essential Skills/Basic Qualifications:

Expert in media relations, with strong journalist relationships across national and vertical press

Ability to draft research and review and analyse data to create compelling content

Ability to draft a wide range of communications materials, especially those for journalists - to suit different channels and audiences

Strong understanding of personal finance and the UK economic landscape



Desirable Skills



Sound understanding of social media channels and ability to advise on content amplification approach

Ability to project manage complex campaign budgets and identify efficiency savings

Experience in managing project teams ensuring resource is used effectively

Experience in reputation risk and issues management

Experience in data visualisation/bringing data "to life"



The ideal candidate will be able to operate effectively independently as well as in a team. They will have a strong external awareness of market/industry/regulatory issues and make a strong personal impact and presentation. They will uphold a curious attitude and be relentlessly proactive.



Purpose of the role



To build strong and effective partnerships with the senior leadership of the organisation, advising on how to engage and influence employees to achieve the business's goals, through an insight-based employee communications strategy, backed up with outstanding execution capability.



Accountabilities



Leadership communication, using detailed, systematic insight research to help senior leaders understand employee sentiment, and empower them to communicate empathetically with their people.

Business strategy alignment, building belief in the strategy of the organisation, and the progress being made, with a strong focus on the impact employees have on the client experience.

Culture and employee proposition communication, designing and implementing communication interventions that influence individual behaviour to create a culture built on the Barclays Mindset; demonstrate why the organisation is a great place to work.

Change delivery, creating communication interventions that build employee commitment and capability through organisational change.

Crisis and issues management, working closely with the senior team as part of the management response, focused on the role of employees in engaging clients.

Capability building, leading and developing a high-performing team, building individual skills and team capabilities.



Assistant Vice President Expectations



To advise and influence decision making, contribute to policy development and take responsibility for operational effectiveness. Collaborate closely with other functions/ business divisions.

Lead a team performing complex tasks, using well developed professional knowledge and skills to deliver on work that impacts the whole business function. Set objectives and coach employees in pursuit of those objectives, appraisal of performance relative to objectives and determination of reward outcomes

If the position has leadership responsibilities, People Leaders are expected to demonstrate a clear set of leadership behaviours to create an environment for colleagues to thrive and deliver to a consistently excellent standard. The four LEAD behaviours are: L - Listen and be authentic, E - Energise and inspire, A - Align across the enterprise, D - Develop others.

OR for an individual contributor, they will lead collaborative assignments and guide team members through structured assignments, identify the need for the inclusion of other areas of specialisation to complete assignments. They will identify new directions for assignments and/ or projects, identifying a combination of cross functional methodologies or practices to meet required outcomes.

Consult on complex issues; providing advice to People Leaders to support the resolution of escalated issues.

Identify ways to mitigate risk and developing new policies/procedures in support of the control and governance agenda.

Take ownership for managing risk and strengthening controls in relation to the work done.

Perform work that is closely related to that of other areas, which requires understanding of how areas coordinate and contribute to the achievement of the objectives of the organisation sub-function.

Collaborate with other areas of work, for business aligned support areas to keep up to speed with business activity and the business strategy.

Engage in complex analysis of data from multiple sources of information, internal and external sources such as procedures and practises (in other areas, teams, companies, etc).to solve problems creatively and effectively.

Communicate complex information. 'Complex' information could include sensitive information or information that is difficult to communicate because of its content or its audience.

Influence or convince stakeholders to achieve outcomes.



All colleagues will be expected to demonstrate the Barclays Values of Respect, Integrity, Service, Excellence and Stewardship - our moral compass, helping us do what we believe is right. They will also be expected to demonstrate the Barclays Mindset - to Empower, Challenge and Drive - the operating manual for how we behave.



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Reasonable adjustment

Our purpose

Equal opportunities

Right to work statement

This is Barclays London



Our global HQ is in Canary Wharf, at the heart of London's financial district. There are over 10,000 colleagues here - a hugely diverse workforce made up of the world's best financial and tech talent. If you love the buzz of city life, this is the place to be.



Supporting active commuters

Time to connect

Wellbeing in focus

Advanced trading floors

Be you. Be valued. Belong.



We celebrate the unique perspectives and experiences each individual brings, believing our differences make us stronger and drive success.



You can learn more about our commitment to our colleague on our Inclusion and Opportunities page.



Learn more

Application Process

Your application



We'll ask for information about you, your CV and cover letter.



1

Your assessment



Covering your behaviours and ability at work.



2

Your interview



Exploring your past experiences and skills.



3

Next step



We'll request additional information so that you can complete our screening process



4



Working flexibly



We're committed to providing a supportive and inclusive culture and environment for you to work in. This environment recognises and supports your personal needs, alongside the professional needs of our business. If you'd like to explore flexible working arrangements, please discuss this with the hiring manager. Your request will be reviewed in-line with the requirements of the role/business needs of the team.



Hybrid working



We have a structured approach to hybrid working, where colleagues work at an onsite location on fixed, 'anchor', days, as set by the business area. Please discuss the working pattern requirements for the role you are applying for with the hiring manager. Please note that working arrangements may be subject to change on reasonable notice to ensure we meet the needs of our business.



Barclays is built on an international scale.



Our geographic reach, our wide variety of functions, businesses, roles and locations reflect the rich diversity of our worldwide customer base. All of which means we offer incredible variety, depth and breadth of experience.

And the chance to learn from a globally diverse mix of colleagues, including some of the very best minds in banking, finance, technology and business. Throughout, we'll encourage you to embrace mobility, exploring every part of our operations as you build your career.