Job Description

What to Expect
Reporting to Head of Brand Marketing & Communications, this is an exciting opportunity for a proactive, dynamic and data driven individual to join the Global Brand & Client Department at McLaren Automotive.
Own the strategy and execution of integrated campaigns across paid channels. Manage orchestration of McLaren's global, full-funnel paid campaigns from brief to business impact. You will own the process and planning of integrated paid plans with owned/earned activation plans that build luxury desirability, generate qualified demand, and equip markets and retailers to execute flawlessly. You will manage end-to-end campaign coordination, optimise paid media performance, advise SEO and SEM, and cultivate strong paid media publisher relationships to scale acquisition, retention and revenue. Sitting within Brand Marketing & Communications, you will lead campaign planning and orchestration, define the channel mix and performance targets, coordinate cross-functional delivery, and publish rigorous readouts that prove how marketing turns into orders.
This role is the control centre for growth marketing leadership - aiding the coordinating the plans across product stories set by Product Marketing & Communications, the earned momentum led by Media Communications, and the craft delivered by Channel & Content into one, sequenced campaign plan, leading the paid media strategy to amplify all activity.
You will design growth marketing campaign architectures for Luxury Electric SUVs, core Supercars and Ultimate Series, calibrating for different audiences from UHNWIs to next-generation prospects, and ensuring every touchpoint feels unmistakably McLaren. You will partner with Client Insights & Customer Journey to deploy test-and-learn at pace, optimise the paid media efforts to drive growth in mid/upper-funnel quality (reach, attention, consideration), supporting nurture marketing through the funnel via paid and publisher relationships - and drive growth -test-drive requests, qualified leads and orders.
You enable distributors and retailers with clear toolkits and calendars, so global consistency meets local precision
What You'll Do

• Campaign planning and coordination: Develop launch and optimize multi-channels (paid social, display, search, native and affiliates)
• Campaign architecture & calendar: Build the annual, rolling campaign calendar aligned to brand moments, product launches and market seasonality; deliver creative briefs, integrated timelines for clarity across business areas, define objectives, audiences, channel roles and measurement for each wave.
• Partner with Client Insights and Product teams to ensure a data-informed approach, adjusting messaging and audiences in channels as appropriate.
• Paid Media Strategy and Execution: Manage budgets across platforms, including the boosting stategy for social media, across platforms (Google, Meta, LinkedIn, and as strategy defines programmatic) with a focus on commercial returns and driving growth
• Test and iterate on creative, and bidding strategies to optimize, with dedicated time in channels to optimize, monitor performance and generate actionable insights.
• Manage the Paid Media agencies
• Manage and execute the publisher and platform relationships: Negotiate and maintain relationships with key media, partners and ad networks to unlock new opportunities and cost efficiencies across regions.
• Manage SEO and SEM fundamentals related to growth marketing, working closely with the Global Digital Manafer, and their impact on paid campaigns
• Coordinate with publishers, in conjunction with PR media team, to create custom activations, and support regional colleagues with specific regional activities
• Integrated briefing & orchestration: Lead integrated briefs that unify creative, content, media, social, web/configurator and PR deliverables; set creative territories with Product Marketing & Communications and ensure Racing integration elevates, not dilutes, model narratives. Briefing to the Global digital manager Digital Content Manager to ensure landing pages are optimized part of the full customer experience.
• Channel & investment strategy: Recommend the cross-channel mix (upper/mid/lower funnel), flighting and phasing; set attention/quality thresholds and minimum standards for craft and inclusivity across asset formats.
• Market & retailer enablement: Provide go-to-market playbooks, asset menus, localization guidance, CRM/email sequences and showroom/retailer activation kits; track adoption and intervene quickly to correct drift from the global plan.
• UHNW pathway design: Define discreet, invitation-only campaign routes for UHNWIs in partnership with MSO & Services Marketing and Experiential (e.g., white-glove contact strategies, concierge booking windows, private viewings), ensuring privacy and authenticity.
• Governance & brand integrity: Ensure campaign assets meet brand strategy, tone and accessibility standards; enforce approvals and guardrails before market release; maintain a single source of truth for campaign plans and assets, and approval regional plans against a set of guidelines.
• Agency & partner leadership: Brief and performance-manage media, creative and production partners; drive high craft, operational pace and cost-to-outcome efficiency.
• Reporting & readouts: Publish standardized weekly dashboards and post-campaign reports linking creative, media and retailer signals to demand metrics (TD requests, qualified leads, orders) and efficiency (CPL, CPO).
• Manage approvals for integrated campaign plans and cross-channel mix within brand guardrails and agreed investment envelopes; recommend creative territory selection to HOD for sign-off.
• Green-light test-and-learn designs (A/B, multivariate) and implement in-flight optimizations; pause or escalate for brand-safety issues.
• Sign off market toolkits/playbooks and localization guidance prior to distribution; request corrective action where execution deviates from plan.
• Input to agency selection and scope; performance-manage partners against outcome-based KPIs.

What You'll Bring

• 7+ years leading paid media, performance marketing and growth strategies. Experienced in integrated, multi-market campaigns for luxury/performance brands; proven record connecting brand building with performance outcomes.
• Hands-on expertise and experience with Google Ads, Meta Ads Manager, LinkedIn programmatic and native platforms.
• Proven experience briefing designers, copywriters and content teams for ad creative, and landing pages.
• Experience in ultra-luxury sectors (watchmaking, couture, private aviation, yachting) is a strong plus.
• Brand-led, commercially sharp, calm under scrutiny; precision in craft and data, inclusive collaborator who elevates cross-functional teams and agencies.
• Intuitive understanding of UHNWI expectations-privacy, rarity, concierge-level service-and how to encode these into campaign experiences and CTAs.
• Strong grasp of Marketing performance data analysis, full funnel reporting, able to analysie CPA, ROAS and CAC.
• Experienced in marketing technology stack to support attribution and tracking - experience with multi-touch attribution, UTMs and conversion pixels
• Strong working knowledge of of GA4, Hubspot, Power BI (dashboards), and ad platforms
• Happy to use and learn Microsoft 365, Dynamics 365 (lead/CRM orchestration), DAM/CMS,

Personal Attributes:

• Growth commercial mindset
• Creative and dynamic thinker who can operate under pressure
• Inspirational speaker and communicator
• Comfortable handling, presenting and inspiring all levels of the organization
• Extremely high level of attention to detail
• Out of the box thinking in achieving commercial success through diverse campaign strategies
• Confident in dealing with challenging situations and relationships
• Able to adapt in a fast paced, high-pressured, ever-changing environment
• Ability to manage own workload with ownership, be proactive in seeking support and guidance where needed
• Resilient, energetic, passionate and enthusiastic
• A natural implementer and highly focused, process oriented
• Strong understanding and experience shaping integrated campaigns, paid media and demand generation
• Able to translate complex product information into inspiring briefs and stories
• Effective at working and collaborating within large teams
• Able to engage and maintain frequent and constructive communication with intercultural teams and audiences
• Capacity to multitask and work on projects with varied lead-times
• Proficiency in Project Management
• A clear understanding of, and passion for the McLaren Brand and products is a key requirement
• Knowledge of McLaren's racing and road car heritage is a key requirement
• High Computer literacy and graphic design skills

What We'll Do for You
We offer a wide - ranging benefits package, which includes:

• Structured career development framework
• 25 days' holiday, plus bank holiday. Annual buy & sell up to five days
• Enhanced company pension scheme
• Discretionary annual bonus award
• Private medical insurance and health cash plan
• Life assurance benefit
• Ability to apply for a sabbatical of up to one year after only two years' service
• Benefits you can adapt to your lifestyle, such as discounted shopping
• Generous parental leave policies
• A range of wellbeing initiatives, such as employee assistance programme and free financial & mortgage advice

Who Are We?
No restraints. No limitations. We don't simply push boundaries. We completely rethink them. McLaren Automotive exists to create breath-taking performance road cars.
It takes a community to do what we do. A diverse group of people with many areas of expertise, united by their passion to deliver visionary products and set new benchmarks.
McLaren Automotive commits to equal opportunity for all. Diversity, Equality and Inclusion is at the heart of our impact, it drives our innovation and enables us to truly create something special. Join us on our journey.

Skills Required