Job Description

At The B2W Group, we are committed to transforming careers and businesses through high-quality training, apprenticeships, and professional development. As part of our group, Just IT and BePro work together to deliver a complete training solution, supporting individuals and organisations across the UK.
With over 20 years of experience, Just IT is a multi-award-winning national provider, specialising in IT and Digital apprenticeships, recruitment, and training. Since joining The B2W Group in 2022, we have expanded our reach, now supporting over 12,000 learners per year. Our mission is to drive long-term career development, bridge the digital skills gap, and create lasting social impact by putting people at the heart of everything we do.
Just IT's brand is reflected in our 91% employer satisfaction rating, a 4.8 Trustpilot score, and national awards such as FE Week Digital Apprenticeship Provider of the Year and CompTIA Apprenticeship Partner of the Year.
BePro delivers professional qualifications and apprenticeships across the UK. Renowned for high achievement rates, specialist expertise, and an innovative approach to learning, BePro shares our commitment to accessible, high-quality training that supports career progression and strengthens businesses.
Together, Just IT and BePro provide a 360-degree training solution, equipping learners with the skills they need to thrive and empowering businesses to build future-ready workforces.
Position Overview
The role is to maintain and build relationships with potential self-funded learners. You will need to efficiently and expertly take them through Just It's sales cycle, confidently discussing and selling the range of digital and CIPD courses we offer, collecting payment and supporting them onto the programme. Post sale, you will be expected to maintain relationships with self-funded learners, as well as Bootcamp & ASF candidates across the business identifying opportunities for up and cross sells.
You will be expected to facilitate this process through a variety of duties ranging from undertaking initial sales calls from inbound enquiries, supporting the Candidate Engagement Manager with marketing leads and B2B opportunities, conversing with candidates via email, phone and face-to-face. Actively supporting the team with retaining candidates until they successfully complete the programme.
Lead Driven - You will timely manage generate lead applications through a robust process converting these into programme starts.
Resource Driven - You will develop maintain effective partnerships with referral and engagement organisations to increase candidate uptake, additionally you will proactively search and screen candidates via job boards and other channels.
This is a target focused engagement position and will suit anyone who is focused on creating great outcomes for candidates and enjoys working towards and being recognised for achieving KPI's.
Responsibilities
In common with all staff:

• To support our mission, vision, values, and strategic objectives
• To implement our Equality and Diversity policies
• To take responsibility for one's own professional development and participate in relevant internal and external activities
• To implement our health and safety policies and practices
• To contribute to our commitment to continuous improvement as identified in our quality assurance systems
• To be committed to our safeguarding procedures and high priority to be given to the safeguarding of learners

Role Responsibilities:

• Achieving the budgeted KPI activity, including webinars, calls, meetings, and candidates on program
• Managing candidate relationships to the highest standard
• Sourcing of candidates from a range of resources
• Confidently selling Just It's range of product and services and identifying appropriate upsell and cross sell opportunities.
• Ensuring a positive candidate experience throughout the sales cycle
• Ensuring a smooth enrolment and onboarding process for candidates
• Service calls for those on course, taking action where needed to assist retention. Utilising the candidate survey results to assist struggling learners and supporting the team
• Providing accurate forecasting of candidate numbers and pipeline to team manager
• Maintaining accurately a database containing all the sales prospects and timely recording and reporting activity to management
• Liaising with the Marketing team around email campaigns, lead sources and website/brochure content
• Ensure all processes and compliance procedures are followed
• Attending client meetings where appropriate
• Working with other people and departments to achieve company objectives
• Supporting team members if they need your help

Candidate Requirements
Essential Skills

• Excellent inter-personal, verbal and written communication skills
• Experience with CRMs such as Hubspot
• Ability to deal with a diverse range of candidates in a professional manner
• Approachable, confident, motivational and solutions orientated
• Shows continuous drive & determination to succeed
• Ability to influence others for benefit of the business
• Must have experience of working to deadlines, KPI's and processes

Desirable Skills

• Experience working with work-based learning/education/private education
• Experience in resourcing in a similar role or customer-based sales environment

General Skills

• Working knowledge of the Microsoft Office Suite (Word, Excel, Outlook and PowerPoint)
• Highly motivated, personable and able to adapt to differing situations
• A team player with an adaptable approach to work
• Commercially astute

Equal Opportunities
Just IT & BePro are equal opportunity employers and are committed to recruiting, appointing, and employing staff in accordance with all relevant legislation and best practice (Equalities Act 2010). Job vacancies are advertised online to ensure they are accessible to all members of the community. The recruitment and selection process is applied fairly and consistently to everyone applying for positions within Just IT and BePro.
Any feedback on our approach to hiring is always welcome, please feel free to email our Chief Information Officer at
This job description describes (but does not limit) the main duties and responsibilities expected to be undertaken by the employee. This is subject to change and variation by Just IT / BePro as is necessary to respond to the needs of the business.
All roles at Just IT & BePro are subject to DBS Checks as part of our safer recruitment process and ongoing commitment to safeguarding all staff and learners in the business.
Salary: 26k- 31k
OTE: 8-10k
Reference: JW359
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Skills Required