Job Description

Are you a commercially minded strategist with a passion for driving product performance and growth within the UK dairy industry? Do you thrive on turning market insights into actionable plans that deliver tangible business results?
We're looking for a Category Development Manager - Performance Products to join our growing Operational Marketing team at AB Dairy. In this role, you'll take full ownership of our performance product portfolio, using customer and market insight, strategic planning, and cross-functional collaboration to drive success. If you're ready to make a meaningful impact across a diverse and established brand portfolio, we'd love to hear from you.
What you'll be doing:
+ Lead the development and execution of strategic plans for the performance products category to meet sales and profitability goals.
+ Analyse market trends, customer behaviour, and competitor activity to identify new opportunities and guide decision making.
+ Optimise pricing and promotional strategies to balance competitiveness with margin growth.
+ Translate insights into actionable operational marketing plans that enhance visibility and drive sales.
+ Collaborate with sales, technical, marketing, and operational teams to ensure alignment across category initiatives.
+ Manage and develop the product portfolio, identifying gaps and areas for innovation or rationalisation.
+ Monitor category performance through data analysis, customer feedback, and key commercial metrics.
+ Act as the voice of the customer and the market within the business, helping shape the product roadmap and go-to-market strategies., This role is predominantly home-based and can be performed remotely. Occasional visits to our recently refurbished Peterborough office, as well as other sites across the UK. Our Peterborough head office offers a modern working environment, excellent public transport links, free onsite parking, complimentary drinks, a daily free lunch option, and a welcoming team culture.
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Rewarding your passion
When you join us, you'll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits - these are just some of the ways we reward you - from day one.
Package includes: Salary from 51,500, plus a benefits package designed to support your wellbeing and reward your impact, including discretionary performance related bonus, car allowance, private healthcare, and a matched pension contribution of up to 10%.
+ Strong knowledge of the UK dairy/agriculture industry, including market dynamics and customer needs. + Proven commercial acumen and ability to translate strategy into action. + Strategic thinking and analytical skills to identify growth opportunities and evaluate performance. + Experience in category development, product management, or product marketing. + Proficiency in tools like Excel and CRM platforms to support analysis and reporting. + Excellent communication and relationship-building skills across technical and commercial teams. + A collaborative mindset and ability to thrive in a cross-functional environment. + A proactive, insight-led approach to improving category value and customer impact.

Skills Required