Overview:
With a focus on owning and driving continuous improvement of our Specialist Nutrition (SN) products the Category Executive will have the rare opportunity to work with truly world leading products in our award-winning SN ranges.
Responsible for continually evolving and improving our proposition creating new sources of competitive advantage and putting further distance between apetito and our competitors.
The Specialist Nutrition function is of huge strategic importance to the apetito and Wiltshire Farm Foods business.
The high-profile nature of the division and breadth of commercial experience offered has been a springboard for alumni to develop their careers in apetito UK, and further-afield in apetito Germany, Canada and USA.
The apetito & Wiltshire Farm Foods Specialist Nutrition ranges are:Texture Modified Foods - A world leading range of products for those living with dysphagia.
Finger Foods - A world first. Providing meal options for those who may be living with dementia, have a loss of dexterity and struggle to use cutlery, pace or become distracted at mealtimes
Mini Meals Extra - A range of smaller portioned energy dense, higher protein meals designed to tackle malnutrition.
Free From - A delicious range of meals free from the main 14 allergens.
Who we are:
apetito is the UK's leading food supplier to the health and social care sectors serving more than 1,300 care homes, health care and education settings.
Our meals are expertly crafted by our dieticians and chefs, and then frozen to lock in the goodness.
Wiltshire Farm Foods, our sister company, is the UK's largest ready meal supplier cooking and delivering over 330 different delicious frozen ready meals across the UK.
Responsibilities:
The Category Executive is responsible for the business management of the Specialist Nutrition product range and its commercial success.
Key responsibilities are to:Translate business strategy into product strategy
Own the product roadmap
Execute product strategy
Drive action throughout the organisation to get products to market
Plan and carry out product launches
Manage product profitability and commercial success
Manage product mix and pricing
Provide insight to stakeholders on the product and market
Provide product marketing with insights on key differentiators and messages
Write high-level requirements
Support the NPD and Marketing teams (and wider business) with any questions they may have
Support Planning & Manufacturing teams to maintain good stock availability
Manage all aspects of in-life products, including customer feedback, requirements, and issues
Qualifications/Personal Qualities:
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