and build the next category-defining wellness business from zero. This is a unique opportunity for a bold, commercially minded product builder to launch and grow a new health business in the UK.
As an EIR, you'll operate as a
founder-in-residence
, with the freedom to shape a business end-to-end--from product concept to landing page to growth strategy. You'll lead a small, nimble team of 1-2 people and build with speed, creativity, and a sharp eye for value creation. We're especially looking for someone who combines strong analytical thinking with creative instincts, and has a well-developed sense of design and product taste.
This role is tailor-made for
pure builders
--people who love to experiment, get things live quickly, and iterate relentlessly. While strategic thinking is critical, this job is also about
hands-on execution
to deliver both growth and exceptional patient experiences.
What you'll do
Product-Market Fit & New Category Development
Identify unmet customer needs and define a compelling and differentiated value proposition
Define and validate the first version of the product and business model
Build for scale while starting with scrappy, fast MVPs and clear metrics for success
Hands-On Building
Design and launch customer-facing experiences, including landing pages, user flows, and funnels
Define product concepts and MVP specs for the category launch
Brief and shape creatives, copy, and brand to support conversion and retention
Own all core assets required to go live--from positioning to pricing to customer experience
Growth Strategy & Execution
Lead and execute the go-to-market strategy to acquire the first 10,000 patients
Develop channels and tactics for acquisition, retention, and revenue generation
Optimize the full funnel through rapid experimentation and iteration
Use data and insights to make fast decisions and learn what works
Who you are
5+ years of experience (ideally with an entrepreneurial or founder-level role, or substantial entrepreneurial side projects)
Proven ability to launch and grow a product or business from scratch
A hands-on builder who thrives in ambiguity and moves fast
Commercially minded with deep customer empathy
Strong problem-solving and critical thinking skills
Ability to create landing pages, define product specs, and shape growth initiatives
A strategic thinker who also enjoys the grind of daily execution
A strong balance of analytical skills and creative instincts, with a sharp sense of design and taste
Ideally, send us examples of products you've launched--success is not required, but initiative and learning are key
What we offer
Competitive salary (based on experience)
Private medical insurance
Generous stock option plan - you'll share in the upside you help create
Fitness & wellbeing benefit with Wellhub
Lunch once per week in our offices
Annual company retreat
True ownership of your goals and business impact
A mission-driven environment, focused on improving people's health
The opportunity to join one of the most promising scale-ups in wellness
Hybrid work model from our London office
Why this role is special
This is not a theoretical strategy role--it's for builders who want to ship, learn, and scale. If you're excited about creating from scratch, wearing multiple hats, and being the driving force behind a new business, this role gives you the platform, ownership, and support to do it.
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