Job Description

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Channel Marketing Manager - Off Trade
Date: Jun 11, 2025
Location:
London, ENG, GB
Additional Location:
Function: CCM
Seniority Level: Mid-Senior level
Employment type:
Workplace Type: Hybrid
Company: Glen Grant Ltd
Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.
Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Role Overview
A commercial or channel marketing professional - with at least 8 years+ channel related experience - working within FMCG and/or drinks industry.
The candidate we are looking for will be dynamic, confident and a good communicator and team player, able to work independently and with cross functional teams to plan and deliver important channel/customer activation projects. A person who can lead cross functional teams and our customers to unlock opportunities and execute our plans.
We are seeking an experienced leader who is comfortable prioritizing and managing multiple projects simultaneously.
They will be results and insights driven, committed to exceeding goals and targets set. They will be creative and pragmatic, always looking for ways to improve our projects and processes.
This role manages 3 direct reports.
Scope of the Role
Campari Group is looking for a Channel Marketing Manager - Off Trade to join the Consumer, Channel and Customer Marketing Team based in London, United Kingdom.
This is a key strategic role within the team. They will lead the planning, activation and evaluation of Channel Plans for the Off Trade across key Campari brands. They will be responsible for the translation of brands strategy into best-in-class channel strategy and POP execution.
Managing activity budgets and appropriate allocation of resources will all be critical to success. The role will include management of planning and activation agencies and working closely in partnership with sales/brand marketing teams, locally and globally, as well as customers.
We are looking for an experienced customer/shopper marketing manager with at least 8 years' experience preferably within FMCG and or drinks industry or with clear transferable skills. Broader commercial or marketing experience within the Grocery Channel is also a plus.
Key Responsibilities and Activities
Strategic Planning:

• Lead and develop Off trade Channel Strategy /Brand Activation plans across a selection of priority portfolio brands - aligned to Brand and Channel/Customers objectives.

• Identify & use consumer /shopper and customer insights to develop activation plans plan across On/Off Trade Channels as required.

• Ensure and align plans to shopper /path to purchase strategies and key sales drivers

• Build clear set of channel /brand plans including SMART objectives, strategies and key initiatives

• Develop Activation briefs aligned to plans and lead and execute best in class activation - working with agencies and key customer contacts.

Channel /Brand Activation:

• Lead the design and execution of best-in-class key channel activation that can be tailored for specific customers and adapted to maximise on customer or consumer opportunities.

• Ensure at all times there is clear integration of activation aligned to global guidelines and local creative brand platforms.

• Manage defined group of agencies for production, execution requirements and ensure value for money by establishing framework service agreements and rates. Where necessary work with Campari central procurement team to establish effective cost models.

Evaluation / Measurement:

• Set KPIs in line with Business strategy and objectives: Monitor, track and evaluate activity success vs. agreed objectives.

• Use consumer /shopper research /data where possible to evaluate /overlay activation success.

Key Partnerships:

• Build excellent relations with the Off Trade Commercial leaders and controllers and foster a partnership approach to building channel and key customer plans.

• Establish close relationships with the Brand and Marketing managers to ensure clear and effective communication of the brand in channel.

• Establish strong working relationship with priority customers to influence and ensure activation compliance and all activity programmes remain in line with brand and customer strategy.

• Work closely with the Business Intelligence team to understand the brand and channel performance.

• Work hand in hand with the Logistics and Supply Chain Team to ensure excellent execution of projects and Access to UK LT in key forums.

Experience and Competencies

• Off Trade Channel Experience important with at least 8 years in Shopper/Customer Marketing and Mandatory UK Knowledge

• Strong Leadership skills

• Excellent communication skills with a pragmatic, problem Solving Approach

• Can work independently with a can-do attitude and ability to work proactively

• Flawless Execution Standards with ability to "play smart" rather than "pay big"

• Understanding of Customer Dynamics - experience of building/ shaping channel and customer activation plans

• Agency Management and Budget Management

• Commercial, Category and or brand Marketing experience - is a plus

Our commitment to Diversity & Inclusion:
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual's race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided .
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