Job Description

About the Role

We are seeking a visionary Chief Brand Officer to take full ownership of our brand identity, and outward communications. This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.

With a successful and original tone of voice, this person will be responsible for maintaining this approach through a multifaceted approach to communication.

Key Responsibilities

Brand Ownership & Strategy

Own and evolve the company's brand architecture, positioning, retaining tone of voice, and visual identity. Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints. Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs.

Content & Communications Oversight

Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency. Define editorial and visual standards for all public communications. Work cross-functionally to bring all materials into alignment with the refined brand identity and voice.

Brand Relaunch

Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise Oversee the creative development of all new brand assets in collaboration with internal teams and/or external partners. Manage and communicate the brand relaunch roadmap internally and externally.

Influencer-Led Brand Growth Strategy

Develop and implement a brand strategy that supports scalable growth through influencer marketing focusing on brand alignment, content integrity, and messaging consistency. Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly). Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning.

Governance & Enablement

Create systems, tools, and documentation to ensure consistent brand application across all teams. Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently. Establish ongoing brand review processes to maintain high standards over time.

What We're Looking For

Executive level experience in brand strategy, identity development, and communications. A successful track record of leading or relaunching brand architecture in a growing or transformational business. Deep expertise in content, editorial review, and storytelling across multiple channels. Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising. Excellent cross-functional collaboration and stakeholder management skills. Strategic mindset with sharp attention to creative and operational detail.

Nice to Have

Experience working with or developing influencer aligned brand strategies. Background in creative direction, editorial leadership, or content strategy. Familiarity with scaling brands in fast moving or mission driven environments Experience working in the health and fitness sector would be advantageous
Please send CVs to recruitment@teamrhfitness.com

Please note, we do not have the ability to sponsor for non UK workers. Please do not apply unless you have the right to work in the UK

NO RECRUITERS

Job Types: Full-time, Permanent

Benefits:

Additional leave Casual dress Company events Company pension Cycle to work scheme Employee discount Enhanced maternity leave Health & wellbeing programme On-site gym On-site parking Sick pay
Work Location: In person