Job Description

About Us

We're

Incard

, building the

Financial Operating System for digital entrepreneurs

.


Our vision is to make finance work the way your business does -- not the other way around. With Incard, you can

customize your financial stack

through

industry-specific features

,

AI-driven insights

, and an

App Store inside your bank

. Whether you run a D2C brand, a digital agency, or an online business, Incard adapts to your unique financial workflows.


We're rethinking financial infrastructure from the ground up: one that's

modular, intelligent, and built for compliance by design

.


From spend management and cashflow automation to integrated rewards and multi-currency accounts, everything works together seamlessly to help you save time, stay compliant, and scale globally.


Just as Apple redefined personal tech, we're redefining business finance:

flexible, powerful, and built around you.

The Role

------------


We're looking for a

Chief Growth & Marketing Officer

to own

growth end-to-end

at Incard.


This role sits at the intersection of

product, data, and distribution

. You will define and execute how Incard scales from

early-stage traction to tens of thousands of active businesses

, while shaping our category narrative.


This is not a brand-only role.


It's a

product-led, analytics-driven leadership role

.

Key Responsibilities

------------------------

Growth Strategy & Product-Led Growth

Define Incard's

product-led growth (PLG)

strategy Turn product features into scalable acquisition and retention loops Partner closely with Product and Data to drive activation, engagement, and monetization Own experimentation and continuous optimization across the funnel

Acquisition & Distribution

Own and scale Incard's acquisition channels, including:

+ SEO & content
+ Partnerships & affiliates
+ Founder-led and community-driven growth
+ Paid acquisition where ROI is proven
Prioritize scalable, defensible channels over short-term wins

Analytics, Tracking & Measurement

Own growth analytics and performance tracking Define and monitor KPIs across:

+ CAC, LTV, payback period
+ Activation and cohort retention
+ Feature adoption and conversion
Build a clean, reliable attribution and tracking stack Ensure all growth initiatives are measurable and data-backed

Brand, Positioning & Narrative

Shape Incard's positioning as the

Financial OS for digital businesses

Ensure alignment between product, brand, and growth messaging Build a clear, confident, premium brand trusted by founders Lead category-level storytelling rather than campaign-based marketing

Lifecycle & Revenue Expansion

Own lifecycle marketing from onboarding to expansion Drive paid conversion, upsell, and retention through product education and usage Design smart, relevant lifecycle journeys that improve revenue per customer

Team & Leadership

Build and lead a lean, high-performing Growth & Marketing team Collaborate closely with Product, Sales, Partnerships, and Leadership Operate with founder-level ownership and accountability

What We're Looking For

--------------------------

Experience

Senior growth or marketing leadership experience at a

high-growth startup or scale-up

Proven track record of scaling a product from early-stage to meaningful revenue Experience with

product-led growth

in B2B SaaS, Fintech, or platform businesses Comfortable operating in fast-moving, ambiguous environments

Skills & Mindset

Strong analytical and data-driven approach Deep understanding of SEO, funnels, experimentation, and lifecycle marketing Product-oriented thinker with strong execution skills Comfortable working cross-functionally with Product and Engineering High ownership, high standards, low ego

Nice to Have

Experience in fintech, payments, or financial infrastructure Familiarity with Shopify, Stripe, or e-commerce ecosystems Experience scaling across multiple European markets Background in category creation or early market positioning

Why Join Us

---------------


We're not just building a product -- we're building a new way for digital businesses to operate financially.

Hybrid work -- join us in our London office at least 2 days a week Global mindset -- our team is part French, British, Italian, Asian, Polish, and Ukrainian. You get the idea. Career growth without limits -- deepen your craft, own critical systems, and grow your impact Modern, opinionated technical stack with room to influence decisions EUR500/month co-working support if you prefer your own setup Stock options -- we can't promise a fortune, but we're giving it our all 28+ vacation days per year, plus your birthday off Global health insurance and unlimited paid sick leave Work with top talent from anywhere, not just within a 1-hour commute * Support for reinvention -- people evolve, and careers should too