Job Description

Company Description
Recently acquired by Believe, Sentric Music is in an exciting phase of significant growth into new markets. Sentric Music Group is a rapidly expanding music publishing company with 100+ employees based across our offices in Liverpool, London, Hamburg, Palma, New York and LA. The company handles copyright and royalty administration for a large client base consisting of songwriters, record labels and music catalogue owners. Our industry-challenging platform is transforming the traditional models for royalty collection and our client base is consistently growing.
Believe is above all a passion for music, tech, and digital marketing, shared by over 2,037 talented people in more than 50 countries. It is a visionary and entrepreneurial spirit that drives us and makes us a world leader in the digital distribution of music.
Believe is a tribe of experts who successfully meet the challenges of the transformation of our music industry every day. It's an adventure, a human adventure, and one that is propitious and stimulating for all of us.
Finally, Believe is a story that began in 2005 and that we must continue to narrate, now, and with you. Believe's mission is to develop labels and artists in the most suitable way, at each stage of their career and development, in all local markets around the world, with respect, expertise, fairness and transparency.

The Client Manager plays a pivotal role in delivering a premium, relationship-led service to a diverse portfolio of key publishing clients. Acting as a strategic partner and primary point of contact throughout the client lifecycle, you will focus on enhancing client value, maximising revenue opportunities, and ensuring a seamless, positive experience. By working closely with internal teams and maintaining a client-first approach, the Client Manager supports long-term retention, fosters trust, and drives continued business growth.

Client Management & Strategic Development

• Serve as the dedicated Client Manager for a portfolio of clients, delivering a seamless and premium client experience from initial engagement through to long-term partnership.
• Drive additional revenue for Clients by implementing a lean forward approach, continually looking for ways to ensure maximum value from the deal.
• Consistently work towards KPIs for the Client Relations team, enhancing both client value and satisfaction across all deals.
• Maintain proactive, tailored communication with clients via regular emails, calls, and meetings.
• Liaise with Operations for onboarding processes, ensuring clients are seamlessly integrated & continually updated throughout.
• Oversee the efficient handling of client queries, collaborating with internal business units to ensure timely, accurate responses and resolution of issues.
• Collaborate with clients to understand their needs and objectives, develop and refine client strategies aimed at maximising publishing revenue.
• Proactively identify opportunities for clients to gain greater value from the services offered, leveraging available business tools and insights to assess client performance, uncover revenue, and recommend tailored strategies.
• Leverage business tools & insights to support client communication, delivering Quarterly Business Reviews for a portfolio of clients.
• Carry out regular 'health-checks' on client portfolio to proactively identify and address potential issues.
• Act as a trusted music publishing advisor, offering tailored guidance on best practices, effective copyright management and income maximisation.

Client Experience Enablement

• Collaborate with internal business units (including Marketing, Copyright, Finance and Sync) to enhance client service, representing clients' evolving needs in the development of service delivery standards and strategies.
• Act as the internal advocate for your client portfolio, ensuring revenue opportunities are prioritised and actioned.
• Build and maintain strong internal and external relationships to maximise the value of the deal, ensuring clients' needs are met whilst balancing positive relationships with stakeholders.
• Actively contribute to Client Services team meetings, advocating for client needs and playing a key role in the continuous enhancement of our service delivery standards.
• Drive client engagement initiatives that promote education, retention, and long-term client partnership, collaborating with Marketing to deliver campaigns and events.
• Share client insights with the Global Sales team to identify cross-sell, upsell, or rescope opportunities
• Represent the company to the highest standard and its values at industry events, fostering relationships with existing and prospective clients while expanding our network of key stakeholders.

Qualifications
Skills

• Ability to establish context in conversations and communications to identify and drive opportunity.
• Exceptional verbal and written communication skills, with the ability to convey complex information to a range of internal and external stakeholders.
• Native or fluent German speaker.
• Strong interpersonal skills with a natural ability to build relationships focused on trust and transparency across diverse client types.
• Analytical skills and strategic thinking to interpret client data and develop actionable improvements.
• Excellent organisational and time management abilities, able to manage multiple priorities in a fast-paced environment.
• Confident in problem solving, conflict resolution, and managing client expectations with professionalism and care. o Proactive, self-starting approach with the confidence to raise issues or opportunities autonomously

Knowledge

• Strong understanding of the music publishing ecosystem and the evolving global music copyright landscape.
• Awareness of the different client profiles (songwriters, managers, labels, publishers, libraries) and their unique needs.
• Familiarity with CRM systems (HubSpot preferred) Microsoft Office Suite and other relevant data tools is advantageous

Attitude

• Passionate about music, with a strong enthusiasm and commitment to supporting talent and growth.
• Client-first mindset, with a proactive and personable approach to service delivery.
• Collaborative and team-focused, with the ability to liaise with both internal and external stakeholders at all levels.
• Resilient under pressure and solution-oriented, always seeking opportunities to improve service and outcomes.
• Curious and committed to continuous learning, staying informed on industry trends, technologies, and evolving client needs.
• Willingness to travel for work, including regular trips to Germany and attend live music events as needed.

Experience

• 3+ years in a client-facing role in the music industry, ideally with a music publisher.
• Experience in servicing a diverse client base and managing relationships in the creative industries including high-profile or high-value clients.
• Bachelor's degree in Music, Communications, Business or a related field is preferred.

Additional Information
SET THE TONE WITH US
We have two hearts at Believe - our People and our Artists.
We believe in THE POWER OF OUR PEOPLE, who grow every day to develop their potential... We aim to provide our employees with the best environment to thrive.
ROCK THE JOB

• Role can be based in London or Liverpool
• Hybrid working (3 days in the office)
• Private Health Care
• Pension plan
• 25 days annual leave, + 1 day for your birthday
• Life assurance and long-term disability cover
• Access a digital mental health and well-being platform
• Tailor-made training and coaching program
• Enhanced sickness pay and maternity/paternity cover

SING IN HARMONY

• Ambassador program: an employee volunteering initiative dedicated to all employees interested in having a positive impact on Diversity, Equity & Inclusion (DEI), wellbeing and the planet.

We are committed to having a workforce that is representative of the community it serves at all levels of the organisation. We, therefore, welcome applications from all backgrounds and all sections of the community regardless of age, disability, gender, race, religion and sexual orientation.

Skills Required