Job Description

Required Role: Clinic Marketing Manager

Location: Chelsea, London

Line Manager: Clinic General Manager

Contract type: 3 days per week - On-site- Employed or Freelance

About Sarah Chapman

At Sarah Chapman Skinesis, we are redefining luxury skincare. Our Chelsea based clinic is a destination for results-driven, science-led treatments paired with indulgent client care. Our unique blend of cutting-edge technology with hands-on expertise that has earnt global acclaim and a loyal, high-profile clientele. We are seeking a Marketing Manager with a strong background in digital marketing, CRM, and customer journey optimisation, as well as a keen eye for enhancing offline brand experiences. The ideal candidate will bring a holistic marketing mindset--effectively blending digital and retail strategies to elevate the customer journey at every stage. Experience in memberships and loyalty an advantage.

The Opportunity

As Clinic Marketing Manager, you will take the lead on performance-driven marketing across digital, CRM, and client journey optimisation. Your mission? To drive bookings, product conversion, increase client loyalty, and ensure every touchpoint reflects the premium experience our brand is known for. You'll collaborate closely with the Clinic and Boutique teams, combining data insights with creativity to ensure a consistent, elevated brand presence across all channels.

Key Responsibilities:

Digital & Campaign Strategy

Develop and execute targeted campaigns that seamlessly integrate online and offline touchpoints, along with in-store brand activation initiatives that reflect our luxury positioning (email, paid media, organic, SEO, content).

Manage day-to-day performance marketing to attract new customers, increase bookings and improve ROI.

Work closely with the HQ product team to develop clinic-specific initiatives that align with the overarching brand strategy.

Customer Retention & CRM

Own and optimise the CRM strategy, using data insights to segment and personalise communications.

Create and manage automated journeys that increase rebooking rates and client loyalty.

Leverage data analytics to monitor client behaviour, treatment history, and tailor outreach accordingly.

The creation and implementation of Subscription/Membership model

Clinic Footfall & Customer Journey

Develop initiatives to drive first-time visits and increase returning client footfall.

Work closely with the Clinic and Boutique team to align marketing efforts with in-clinic experience.

Support cross-promotion of treatments and retail products to enhance retail conversion.

Drive aftercare sales for improved client results.

Analytics & Reporting

Monitor and analyse performance metrics across all marketing channels.

Report on KPIs related to footfall, retention, average transaction value, average unit sale and conversion rates.

Brand & Customer Experience

Ensure all marketing communications are aligned with the brand tone and luxury positioning.

Support events, partnerships, and PR activities that drive brand awareness and bookings.

Act as a brand ambassador, with a strong understanding of the clinic's treatments and target customer.

What You'll Bring

Required

A fit with our with our core values of; Integrity, Resilience, Commitment and Innovation

4+ years' experience in marketing, ideally within beauty, aesthetics, luxury, or wellness.

A solid understanding of the clinic's treatment offerings

Proven track record in planning and delivering digital campaigns (email, paid social, Google Ads, SEO).

Strong analytical mindset, with experience reporting on KPIs and using insights to drive action.

A clear understanding of luxury customer expectations and how to meet them through experience-led marketing.

Excellent written and verbal communication skills.

A polished, professional approach and genuine passion for skincare.

Discretion and confidence when working with VIP and high-profile clients.

Building loyalty through the launch of a subscription/membership model

Nice-to-Haves:

Direct experience within an aesthetic clinic or skincare brand. Familiarity with tools like Ometria, LoyaltyLion, Shopify, and Pabau. Experience with Membership programmes

KPI's:

New client bookings

Rebooking rate & retention rate

Growth in CRM database

Automated email journey performance

Campaign ROI

Footfall into the Boutique

Retail conversion from services.

Subscription/Membership growth

Client/customer satisfaction

Benefits:

Skinesis product allocation every quarter

In house and 3rd party training

Staff retention Bonus

Generous discounts on products and services

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Job Types: Part-time, Permanent, Freelance

Pay: 30,000.00-36,000.00 per year

Benefits:

Employee discount Work from home
Work Location: In person