Job Description

Position Overview



As the Marketing / Market Access Analytics Staff Manager, you will play a pivotal role in transforming marketing data into strategic insights that drive performance across campaigns, channels, and markets. You'll partner closely with regional and country-based marketing teams to evaluate campaign effectiveness, connect marketing impact to sales outcomes, and optimize tools for performance tracking and ROI. With strong technical skills and commercial acumen, you'll shape data-driven strategies to fuel marketing insights that will elevate marketing execution and align it with business goals.



We're looking for:



A data-driven strategist who brings advanced analytics capabilities to assess marketing effectiveness and inform smarter decisions



A business-oriented advisor who collaborates with marketing and commercial teams to challenge assumptions and optimize impact



A technical expert in marketing analytics tools who is proficient in building dashboards, automating reporting, and optimizing insights



An excellent communicator and self-starter who simplifies complex insights into compelling narratives for marketing and executive stakeholders



Responsibilities



Provide Insights to Shape Marketing Strategy



Partner with marketing and commercial leaders to deliver actionable analysis and insights that drive market-leading strategies



Translate analytical findings into business cases and action plans aligned with growth goals



Challenge assumptions with evidence-based insights that influence strategic priorities



Deliver Data-Driven Marketing Insights



Analyze and interpret performance across healthcare provider (HCP)-focused marketing channels (e.g., digital engagement with HCP, peer-to-peer events, medical campaigns) to identify trends, ROI drivers, and engagement patterns



Conduct marketing mix modeling and campaign attribution analysis to connect HCP-targeted marketing activities with field force impact



Provide timely insights and recommendations that optimize spend, messaging, and channel strategy



Deliver Market Access Data-Driven Insights



Analyze payer data, reimbursement trends, and healthcare economic information to guide market access strategies



Analyze payer coverage policies and develop strategic recommendations to improve market access



Develop dashboards that are visually compelling for leadership to track market access performance metrics



Conduct competitive marketing analysis and monitor competitors' market access strategies to assess their impact on Insulet's positioning and identify opportunities for differentiation



Optimize Tools & Technologies



Build and maintain dashboards and reporting tools to track performance across marketing activities



Leverage analytics platforms (e.g., Tableau, Power BI, SQL, Python) to automate data pipelines and deliver scalable insights



Identify and implement improvements to marketing data infrastructure, tools, and reporting workflows



Education and Experience



Bachelor's degree in business, marketing, analytics, engineering, or a related field required



Relevant experience in a marketing analytics, commercial operations, or strategy role



Proven experience in med tech, pharma, or other regulated industries preferred



Demonstrated success in leading analytics initiatives and influencing strategic marketing decision



Skills and Competencies



Expertise in marketing analytics, including campaign measurement, attribution modeling, and ROI analysis



Advanced proficiency with data tools such as SQL, Python, Tableau, Power BI, and marketing analytics platforms



Strong business acumen and problem-solving skills within commercial and med tech environments



Ability to synthesize complex data into clear, actionable insights and strategic recommendations



Proven experience in building dashboards and automated reports with high attention to detail



Data-driven communication and influencing skills to energize a commercial team with robust data and insight delivery and influence stakeholders at all levels



Collaborative mindset with a track record of successful cross-functional partnerships



Ability to navigate ambiguity, adapt quickly, and proactively address evolving business needs



Strong understanding of marketing operations, tools (CRM, MAPs), and performance frameworks



Comfortable working in a fast-paced, insights-driven environment with evolving priorities



Location: International - London
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Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet's flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.



We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!
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