Job Description

Job Advert: Commercial Marketing & Events Manager

Location: Livingston

Employment Type: Full-time

Salary: 50,000

About Us

At Norty we are a market leader in the blank apparel industry, supplying high-quality garments to printers, embroiderers, and distributors across the UK, Europe, and the USA. Our brands - including AWDis, Anthem, and ProRTX - are trusted by professionals for their quality, durability, and innovation.

As we continue to grow, we're looking for a Commercial Marketing & Events Manager to lead the distributor and event marketing efforts for our brands. This is a pivotal role in ensuring that both our distributor/wholesaler network is fully supported with marketing assets, promotional materials, and our numerous trade events are organised and executed successfully to drive brand awareness and sales.

This role includes managing a small team, ensuring that distributor-led marketing initiatives and trade events are executed effectively while fostering a collaborative and high-performing work environment. Strong people management skills are essential.

About the Role

As the Commercial Marketing & Events Manager, you will be responsible for overseeing all trade and distributor marketing activities, ensuring our brands are effectively represented and promoted by our extensive distribution network in the UK, Europe and USA. You will also take the lead in planning and executing trade shows, and industry events across the UK, Europe, and the USA.

This role is split into two distinct areas and requires a strong B2B marketing background, with clear experience in event management and distributor/wholesaler marketing support. You will work closely with the distributor marketing teams, as well as the newly appointed EU Distributor Account Manager to strengthen Norty's presence across key markets. Additionally, you will develop strong connections will third party companies to ensure our strong presence across a range of trade shows is deployed successfully.

You will also be responsible for leading and managing a small team, delegating tasks, setting goals, and ensuring the team delivers high-quality work that aligns with Norty's marketing strategy.

Key Responsibilities

Team Management & Leadership

Lead, mentor, and develop a small marketing and events team, ensuring high performance and professional growth. Allocate tasks effectively, oversee workloads, and provide guidance to support individual and team success. Foster a positive and collaborative team culture, ensuring alignment with company objectives.

Distributor/wholesaler Marketing & Support

Work alongside both internal and external creative teams to help develop and implement distributor-led marketing campaigns to continually support distributors in promoting Norty's three brands. Work closely with UK, European, and US distributors to ensure they have the necessary assets, brochures, and promotional materials. Develop and maintain strong relationships with distributor marketing teams, ensuring consistent brand representation. Support the EU Distributor/wholesaler Account Manager by creating tailored marketing strategies to grow Norty's presence in European markets. Oversee the production and distribution of product marketing materials, including colour cards, brochures, and numerous digital assets.

Trade & Event Marketing

Plan and execute major trade shows and industry exhibitions across the UK, Europe, and the USA. Take full ownership of Norty's presence at the annual Printwear & Promotion Exhibition at the NEC Birmingham, the largest UK trade show in the industry. Manage Norty's presence at numerous European trade shows to support brand expansion across the continent. Organise and coordinate key USA-based exhibitions, ensuring strong engagement with the North American market. Organise ad-hoc client-facing events such as industry networking events, and brand activations. Collaborate with distributor/wholesalers to facilitate co-branded marketing activities at trade shows and industry events. Manage all event logistics, including venue selection, stand design, and marketing collateral.

Marketing Asset Production & Budgeting

Oversee the production of physical marketing materials such as POS assets, banners, sample kits, and trade show displays. Manage the budget for distributor marketing activities and trade events, ensuring a strong return on investment. Liaise with creative teams and external agencies to produce high-quality marketing assets. Ensure that all brand assets are aligned with Norty's marketing strategy and adhere to brand guidelines.

What We're Looking For

Extensive background in marketing, with a focus on B2B, trade marketing, or distributor/wholesaler support. People Management: Proven experience in managing and developing a team, with strong leadership and delegation skills. Event Expertise: Demonstrated success in planning, executing, and managing large events such as trade shows and industry events with a focus on visitor experience. Strong Relationship Builder: Preferable experience working with distributor/wholesalers, trade partners, or B2B clients. Strategic Thinking: Ability to develop and execute distributor/wholesaler marketing plans that drive growth. Project Management Skills: Strong organisational skills, with experience managing multiple projects and budgets. Excellent Communication: Strong written and verbal communication skills for creating marketing materials and working with key stakeholders. Commercial Mindset: A data-driven approach to marketing, ensuring that distributor/wholesaler support leads to measurable brand growth.

Why Join Us?

Lead a small but dynamic marketing team, shaping trade and distributor/wholesaler marketing strategy.

Work in a collaborative environment with real impact on brand growth and expansion.

Manage international trade events, distributor/wholesaler partnerships, and promotional campaigns.

Competitive salary, benefits, and career growth opportunities.

Only candidates who successfully progress to the interview stage will be contacted.

Job Type: Full-time

Pay: 50,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Enhanced maternity leave Enhanced paternity leave Free parking On-site parking
Work Location: In person