Job Description

Would you like to join a well established membership organisation as a Commercial Marketing Executive? This is a Full time role 37.5 hours a week - hybrid- to be based 3 days in the office and 2 days from home.

You will be responsible for preparing and implementing effective sales and marketing campaigns to meet income targets for their commercial products - these include training courses, events and publications. You will be working within a team of 6.

This is a very varied role and we are looking for a talented individual comfortable working to targets, competing deadlines and taking accountability.

Key Responsibilities:

- Identify appropriate audiences for each product line

- Prepare and document multi-channel/multi-segment sales and marketing campaign plans to achieve income targets

- Implement the sales and marketing campaign, including but not limited to scheduling and preparing e-marketing campaigns, writing and updating webpage content, booking appropriate external advertising, social media marketing, and writing and commissioning marketing collateral that meets house style/brand

- Monitor and measure marketing activity ensuring it provides maximum impact and a demonstrable return on investment

- Identify new markets for current products

- Help to identify new product development opportunities associated with current products

The Person spec:

- Degree level educated ideally a member of CIM

- You will need to have a minimum of 3years experience of working in a commercially focussed marketing role with responsibility for own campaigns

The Caraires Consultancy