Job Description

Vacancy No

VN2479

Location City

London

Location Country

United Kingdom

Job Title:

Commercial Marketing Lead

Reports to:

Senior Commercial Marketing Lead

Department:

Commercial Marketing

Status:

FTC from early September 2025 to end of June 2026

Location:

London

Grade:

M

DEPARTMENT DESCRIPTION

The Commercial Division within Channel 4 is responsible for bringing in the clients that fund Channel 4's incredible programming platform and the commercial marketing team sit right at the centre. Their core remit is to develop the Channel 4 take-to-market story supporting the entire sales team across comms, awards, events and more. This team is responsible for helping to create the story that entices advertisers to the channel and build a reputation that ensures Channel 4 stays front of mind for our agency partners and clients and the wider industry.

JOB PURPOSE

Reporting into the Senior Commercial Marketing Lead (SCML), this role both supports the creation of, and leads on the execution of the commercial marketing strategy as well as leading the comms & marketing aspects of Channel 4 Sales initiatives all of which promote Channel 4 Sales, Channel 4 and its related businesses to advertising customers.

KEY RESPONSIBILITIES

In consultation with the SCML, take ownership of creation and delivery of the annual commercial marketing plan. Maintain an overview across our business messaging and market activity, to help guide our strategic marketing objectives. Become the lead day-to-day marketing contact for the key specialism teams in Channel 4Sales, including the Customer teams, digital specialists, and content and creative solutions, maintaining an ongoing dialogue to identify and implement marketing support where necessary. Be the lead day-to-day contact for the key interdependent teams & depts, including Advertising Research & Development, Marketing, Press, and 4Creative. Support the SCML to create and leverage external trade body relationships to the benefit of Channel 4Sales; Thinkbox, AA, Marketing Society, IPA and ISBA etc. Take ownership of the curation, development and delivery of key trade marketing initiatives and schemes, including Channel 4's Black in Business Award, core insight-led projects, and working with the SCML on new and upcoming initiatives across the year. Own the annual awards strategy, taking responsibility for entry writing across awards and award pitches. Support the Commercial Marketing Executive to learn the ropes of Channel 4 Sales and Channel 4, ensuring both on and offline marketing is managed in line with the 2024/5 commercial marketing narrative Work alongside the Event Lead to curate an event strategy which sits within the broader marketing strategy and find opportunities to showcase Channel 4 Sales at all events, bon in house and external Line manage the Commercial Marketing Apprentice, briefing her on set tasks to help the team and supporting her on her growth opportunities at Channel 4. The role requires strong knowledge of the media advertising marketing Experience in marketing is essential with expert knowledge of TV & digital advertising The ability to manage multiple and simultaneous projects The ability to manage relationships with individuals at all levels and specifically senior stakeholders within both channel 4 and external suppliers and partners.

Autonomy/Judgement/Decision Making
This role has a high degree of autonomy and will report to the SCML but will work independently to deliver specific business critical projects of ownership. Required to manage own workload, timescales and delivery.

Managing Resources
Responsibility for agreed elements of the commercial marketing budget including signing off invoices. Management of a range of external suppliers. Works collaboratively with colleagues in a positive and supportive manner, acting as a guide and font of knowledge for all marketing related activity.

Relationship Management
Proven track record of managing relationships with partners and suppliers at all levels. Manage internal relationships across a wide range of departments (including Marketing, and Commissioning). Must be capable of diplomatically handling conflict situations from internal and external clients & suppliers.

Complexity/Problem Solving
Find creative solutions to a variety of problems with internal and external stakeholders. Happy to work within rapidly changing priorities and able to adapt easily. Proven communication skills and flexibility are important. Manage direct suppliers through complex and unexpected project issues.

ESSENTIAL EXPERIENCE & SKILLS

Significant experience in a senior commercial/trade marketing role. Strong knowledge of the media advertising market. An in -depth understanding of the UK AV sector. Proven track record of managing annual marketing plans. Experience of managing multiple projects simultaneously. Proven experience of budget management.

DESIRABLE EXPERIENCE & SKILLS

Understanding of the UK TV advertising market-place. Professional marketing qualification. Experience in writing entries for advertising industry award schemes (e.g Media Week Awards).

Basic salary per annum starting from

63,000.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

13 Aug 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk