Job Description

Commercial SEO and Audience Lead

News UK

is one of the leading media businesses in the UK and Ireland. Our newsbrands include The Times, The Sunday Times, The Sun, The Sun on Sunday and The TLS. Our national broadcast brands include talkSPORT, Times Radio and Virgin Radio UK, and we have market-leading local stations across Ireland. Our world-famous brands provide news, analysis, opinion and entertainment to almost 40 million people each month. Spanning print and pixel, audio and video, events and experiences, our multi-format brands are home to a plurality of opinion, representing the diverse communities we serve. Driven by passion, guided by principles and acting with purpose, we exist to promote a fair society, freedom of speech and a little bit of fun. Rethinking continually the business of storytelling, we represent, reflect and reach the nation, telling the stories that matter.



We are looking for highly motivated and independent individual who is driven by data and has a passion for all things SEO and audience.

Your Role:

You will lead the e-commerce team's audience growth strategy across all verticals on The Sun, The Times and talkSPORT.



Working with the Head of Affiliates, the eCommerce Lead Editor and the Partnerships Lead, the Commercial SEO Lead will define and deliver all SEO-related strategies to increase traffic and revenue to all commerce content.



The Commercial SEO and Audience lead will also work closely with the wider SEO, Audience and Data Insights teams to gather learnings that will be used to enhance the macro ecommerce strategy. The Commercial SEO lead, working with the other senior ecommerce team members, will develop ways to grow our ecommerce audience and deliver more traffic and conversions to ensure revenue growth.

Day to day you will:

Define SEO strategy for all e-commerce projects across News UK (Organic, Discover and News) in a leadership role within the team. Be the main point of contact for all things audience-related for eCom across the wider business. Oversee both on-page and technical SEO implementation, with support from key stakeholders around the business. Collaborate with product teams to ensure the user experience is optimised for search engines and readers. Create and define the e-commerce SEO best practices and lead internal training of the e-commerce team and wider editorial teams. Own audience data insights across ecommerce projects and share with team and wider stakeholders. Regularly carry out competitor analysis and identify new opportunities and ways to optimise existing strategy. Work closely with the Partnerships Lead to define audience and influence strategy across key partnership projects. Keeping abreast of the latest SEO trends, algorithm updates, and best practices to ensure ongoing optimisation and finding new audiences. Performance monitoring and reporting: Setting KPIs, tracking performance against goals, and creating clear reports for stakeholders

What we are looking for from you:

Data-driven with strong analytical skills. Expert level SEO expertise, especially on-page, with a general interest in SEO and audience trends. Good knowledge of technical SEO principles. Effective project management and experience working with many stakeholders (Editorial, SEO/Audience/Commercial) to deliver strategy. Excellent communication and presentation skills. Can confidently translate and crystalise key SEO information (e.g. Core Web Vitals) and share with wider teams. Great leadership skills, with an innate ability to teach and develop others. Genuine interest in e-commerce. Dynamic and entrepreneurial work style.

Life at News

Driven by passion, guided by principles and acting with purpose. We represent, reflect and reach the nation, telling the stories that matter. We inform our audiences so that they can make decisions based on trusted information.



We represent, reflect and reach the nation, telling the stories that matter most. To ensure these stories resonate with as broad an audience as possible, it is essential that our organisation reflects the diversity of the people we reach. Whether through age, gender, ethnicity, disability, social class or sexuality, we are committed to representing the rich variety of voices that make up our society. And we champion a culture where everyone has the opportunity to contribute and thrive as we continue to innovate and drive long-term sustainable growth. This is done through our Diversity Strategy.



At News UK, we take pride in our exceptional employee-led networks that bring together individuals with shared interests and create a vibrant sense of community. We believe our networks play a vital role in fostering a collaborative and supportive work culture at News UK. Groups that we support include the African & Caribbean Network, Parents and Carers, and LGBTQ+ group News Is Out, and the Apprentice Society.

Benefits

Some of our benefits include:


Maternity leave up to 18 weeks full basic salary & paternity leave up to 2 weeks Wide range of training available, plus full LinkedIn Learning access Private medical insurance including coverage for pre-existing conditions Discounted gym memberships, free ClassPass at Home, weekly virtual yoga classes 'Bikes for Work' and 'Electric Car' scheme Up to 60% discount on Harper Collins books Access to exclusive events and competitions with exciting brands such as talkSPORT, Virgin Radio UK & The Times. Weekly virtual panel chats with top journalists and celebrities Access to wellbeing benefits such as EAP, physio/massage and counselling A generous pension scheme with employer contributions of up to 5% 25 days holiday, plus bank holidays and up to 4 volunteering days per year
We want to ensure that everyone has the opportunity to perform to their best when applying for a role. If you would like to receive any information in a different way or for us to do anything differently to support you to apply for any of our roles please contact us on careers@news.co.uk.