Job Description

For a full application pack, including a full job description with person specification please visit: https://www.landmarks.ac.uk/vacancies/

Hours: 08:30 - 16:30, Monday - Friday - 52 weeks

Landmarks is an independent specialist day college for young people with learning disabilities and difficulties. The college offers a wide range of programmes that are tailored to each individual's needs.

Landmarks operates from several sites across; Nottinghamshire, Derbyshire and South Yorkshire, with our main site located in Eckington, S21 4EF.

Landmarks has several satellite provisions in Rotherham, Nottingham city Centre and a "real-life" hospitality and catering facility in Rainworth, Mansfield. These environments enable us to provide a range of personal and vocational training opportunities including:

Music Horticulture Animal Care Hospitality & Catering Work Experience Travel Training Art Employability Personal and Social Development Performing Arts Functional Skills Conservation Enterprise Duke of Edinburgh Supported Internships Creative Media Community Access

Our staff are required to work on a range of different sites, including; college campuses, employer's premises or communities local to your learners home - therefore willingness to travel is essential. There may be a requirement to transport learners in your own car, insurance implications are reimbursed. Mileage and expenses are provided for travel during the working day.

Purpose

The Communications and Engagement Lead will be responsible for creating, implementing, and managing effective communication strategies that support the college's strategic goals, enhance its reputation, and engage learners, staff, stakeholders, and the wider community. This role focuses on strengthening internal communication across sites, managing external media relationships, and ensuring consistent, high-quality messaging across all channels. While day-to-day social media is led by a colleague, this role will provide strategic support, alignment, and oversight to ensure brand consistency.

Key Responsibilities

Strategy and Planning

Develop and execute a communication strategy aligned with the college's strategic objectives.

Create and deliver an annual communications plan linked to recruitment targets and the strategic plan.

Maintain a forward content calendar integrating campaigns, themed months, and major events.

Monitor and evaluate the effectiveness of communication initiatives.

Social media and content

Develop and execute a comprehensive social media strategy that aligns with the college's goals and objectives.

Plan, film, edit, caption and publish video for TikTok, Instagram Reels and YouTube Shorts.

Post regular updates on Facebook, Instagram, LinkedIn and YouTube with joined-up journeys to website and email.

Manage comments and direct messages daily and route enquiries quickly.

Run basic paid ads from pre-agreed budgets and audiences and track results

Internal Communication

Plan and deliver clear staff updates, briefings, and campaigns that support college priorities.

Produce a weekly staff bulletin and simple site packs using agreed templates.

Maintain accessible Sharepoint/Teams hubs so information is easy to find.

Support leaders with clear, audience-appropriate messages during change projects or sensitive updates.

Gather staff and learner voice to ensure two-way communication and provide insights to leadership.

External Communication and Media

Act as the first point of contact for media enquiries and prepare press releases and statements.

Build strong relationships with journalists, local authorities, employers, sector bodies, and community partners.

Promote the college's achievements, events, and initiatives through proactive outreach.

Prepare case studies, newsletters, and stakeholder updates to demonstrate impact.

Provide communications support for open days, celebration events, and employer engagement.

Website and Publications

Oversee website content for accuracy, accessibility, and search performance.

Ensure all materials meet accessibility standards.

Produce high-quality publications, briefings, and reports for internal and external audiences.

Measurement and Reporting

Set objectives and report monthly on communication performance, including reach, engagement, sentiment, website performance, enquiries, and conversions.

Use insights to refine communications and channel mix.

Share lessons learned and stakeholder feedback with leadership.

This list of duties should not be regarded as exclusive or exhaustive as the post holder may be required to undertake other reasonably determined duties and responsibilities

In return we will offer:

Westfield Health Scheme following a successful probation. Life cover following a successful probation. Standard life pension. 30 days holiday - plus bank holidays (pro rata - 52-week employees) - addition of 1 extra day's holiday after your third anniversary, up to a maximum of 5 additional days.
Job Types: Full-time, Permanent

Pay: 30,000.00-32,000.00 per year

Benefits:

Additional leave Company pension Free flu jabs Health & wellbeing programme On-site parking Private dental insurance Private medical insurance Sick pay
Work Location: In person