Job Description

INTRODUCTION
At Burberry, we believe creativity opens spaces. Our purpose is to unlock the power of imagination to push boundaries and open new possibilities for our people, our customers and our communities. This is the core belief that has guided Burberry since it was founded in 1856 and is central to how we operate as a company today.
We aim to provide an environment for creative minds from different backgrounds to thrive, bringing a wide range of skills and experiences to everything we do. As a purposeful, values-driven brand, we are committed to being a force for good in the world as well, creating the next generation of sustainable luxury for customers, driving industry change and championing our communities.
JOB PURPOSE
Burberry is looking for a talented PR & Communications Coordinator for the EMEIA region to join the Marketing team. You will take a lead role in executing and driving key communication strategies across the UK and priority EMEIA markets (France, Italy, UAE). This role requires strong leadership in pitching, securing media coverage, and managing the press office functions in collaboration with both internal teams and external PR agencies in Paris, Milan, and Dubai. You will be integral in supporting the development of regional communication strategies and ensuring a cohesive, impactful press presence across all markets. The role also focuses on strategic product mapping, asset management, and optimising press engagement.
RESPONSIBILITIES

• Lead pitching and securing media coverage across key markets in the EMEIA region, collaborating with internal teams and external agencies to ensure consistent brand messaging and high-impact placements.
• Assist the Senior Communications Manager in developing and implementing regional communication strategies, ensuring alignment with global objectives while tailoring approaches to local market dynamics.
• Drive strategic product mapping by collaborating with internal stakeholders to ensure seamless coordination between product launches and press outreach, ensuring key products are highlighted in press activations.
• Support the development and execution of seasonal communications strategies for new collections, ad campaigns, and other key marketing activations, ensuring regional alignment and execution excellence. Distribute relevant assets, including imagery, lookbooks, and samples to regional teams and agencies.
• Oversee the management of sample logistics, coordinating with internal teams and external agencies across EMEIA to ensure timely delivery and efficient management for editorial and wholesale projects.
• Monitor daily media coverage across the UK and key EMEIA markets (print, digital, and social), compiling detailed reports and performance analysis for global and regional teams. Track ROI and adjust strategies as needed to enhance media relations.
• Assist in managing seasonal press gifting, including compiling media lists, coordinating logistics, and ensuring all assets are delivered effectively to the right media contacts.
• Lead communications and press logistics for major brand activations, such as seasonal Runway Shows, in collaboration with EMEIA-wide PR agencies, ensuring smooth execution of media outreach and press coverage.
• Provide administrative support for the day-to-day operations of the UK Press Office and EMEIA markets, including tracking purchase orders and managing invoices related to PR activities.
• Support the Senior Communications Manager in the implementation of key internal processes, such as database management, press release coordination, and media monitoring systems.

PERSONAL PROFILE

• 3-5 years of experience in fashion or luxury PR, with exposure to both global and regional communications strategies. Proven ability to lead media outreach efforts, including pitching, securing coverage, and managing press relationships across key fashion markets.
• Strong understanding of the luxury fashion industry, with an ability to communicate brand stories and key messages to various media outlets. Experience with strategic product mapping, ensuring alignment between product launches and communications campaigns.
• Exceptional organisational skills and the ability to manage multiple projects simultaneously across different time zones and markets. Proactive and flexible, with the ability to adapt quickly to shifting priorities and changes in a fast-paced, dynamic environment.
• Strong knowledge of the UK and EMEIA media landscape, with a growing understanding of regional differences and cultural nuances. Excellent written and verbal communication skills, with experience writing press materials, reports, and engaging with media contacts at all levels.
• Fluency in English; additional languages (e.g., French, Italian, Arabic) are a plus.

FOOTER
Burberry is an Equal Opportunities Employer and as such, treats all applications equally and recruits purely on the basis of skills and experience.
Posting Notes: United Kingdom || Not Applicable || London || MARKETING & VISUAL MERCHANDISING || PUBLIC RELATIONS || n/a ||

Skills Required