The Consumer Communications Executive - Lifestyle is an integral part of the Consumer Communications team, responsible for helping to deliver exciting PR campaigns and projects across Argos, Habitat and Tu Clothing.
The role will have responsibility for supporting and managing a broad range of products and initiatives across Sainsbury's from Habitat home and furniture, Argos to Tu Clothing.
The role is suited to someone with existing consumer PR experience and a keen interest in the media landscape and social media channels.
What outcomes do you need to deliver
Deliver a communications plan that drives consideration and desirability of our lifestyle brands, Habitat, Tu and Argos
Develop and maintain strong relationships with journalists, focusing on target media titles to drive and fulfil positive media coverage opportunities
Build strong relationships internally and work closely with buying and marketing teams and other stakeholders to secure information and identify day-to-day PR opportunities
Own the Consumer Comms proactive PR calendar, developing ideas for mailers, stories and BAU media outreach activity supporting key events, calendar hooks and newsjacking opportunities
Draft media alerts, press releases, presentations and other written materials
Work closely with the wider Consumer Comms team to align media outreach activity, identify new opportunities and create efficiencies
Manage sample coordination for reactive media requests, seasonal look books and press shows
Focus PR output according to product strategy and hero products
Coordinate PR activities with marketing and in-store activity where appropriate
Be a brand guardian, ensuring relevant handwriting across all PR assets
Help to manage 3rd party suppliers such as PR agencies, design and production houses, influencer agencies
Monitor the news regularly for creative and industry insights
Support the execution of influencer-based activity, either with PR agency or in-house
Potential to own and lead on specific projects
Further develop efficiencies in ways of working within the team and across Holborn, Milton Keynes and Coventry
Be part of a winning team
Contribute to a collaborative culture where everyone in the team works together to deliver a collective outcome, is focussed on continuous improvement and feels comfortable challenging decisions
Help to simplify and improve ways of working
You will be flexible about what you work on and use any extra capacity to build your knowledge and experience of other areas of the business
Proactively build relationships and work collaboratively with teams across the business
What you need to know and show
Good project manager - highly organised, manages well upwards and downwards
Attention to detail
Experience of consumer brands, ideally retail and Non-Food product categories
Ideally previous experience of consumer PR obtained through PR agency or in-house team
Previous experience of working with the media and strong existing network or media contacts
Proactively builds and nurtures relationships, natural networker
Strong persuasion and influencing skills
Solution seeker and self-starter - overcomes obstacles to secure what is needed
Positive and results-focused
Good knowledge of asset management
Excellent written and oral communication skills
Keen interest in lifestyle trends and competitor marketplace
Knowledge of and interest in social media platforms
Drive deadlines - authority
What decisions I can make
Assisting with management of projects/timelines
Assessment of Consumer Comms opportunities
Resources available to me
Team of colleagues
Allocation of external communications budget
* Network of agencies and other suppliers
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