Job Description

Closing Date: 20/07/2025
Job Title Communications Manager
Department Marketing & Commercial
Direct Reports N/A
Reports to Marketing & Commercial Director
Location Cobdown Park, Station Road, Aylesford, Kent, ME20 6AU
Level of DBS Enhanced
About Us:
The London City Lionesses are part of the Kynisca group, setting a vision and building an infrastructure in which all the players and staff can thrive.
Owned by Michele Kang, our vision for Kynisca is to:

• Become the most pre-eminent sports organisation in the world;
• Have a high-performance culture of winning on and off the pitch;
• Train women as women; and
• Motivate and inspire the next generation of girls and women.

Role Purpose:
We are seeking a dynamic, pro active and experienced Communications Manager to lead our media and communications strategy. This individual will play a pivotal role in promoting the club's identity, managing media relationships, and ensuring exceptional delivery of matchday and non-matchday communications.
A key responsibility will be serving as the primary point of contact for WSL broadcasters such as Sky Sports and BBC, ensuring smooth coordination, accurate dissemination of information, and a consistent, professional club presence across all media touchpoints.
This role is ideal for someone who thrives in a fast-paced environment and is keen to help shape how our club is seen and remembered.
This is a new position within the business, so the responsibilities are not set in stone. We need someone who can jump in, get things done and work with the senior leadership team to shape the future of the club.
Main Duties/ Responsibilities
1.

• Act as the main liaison for WSL broadcasters, including Sky Sports and BBC, to facilitate interviews, media access, matchday operations, and timely content delivery.
• Be the main point of contact for the clubs appointed communications and PR agency
• Lead and implement the club's overall communications strategy, ensuring alignment with its brand, values, and strategic goals.
• Manage all press and media relations, including drafting press releases, organising media briefings, and overseeing press accreditation.
• Develop and maintain strong relationships with journalists, editors, and broadcast producers to generate positive coverage.
• Oversee matchday media operations, including media zone setup, mixed zone facilitation, press conferences, and live media support.
• Collaborate with commercial and marketing teams to amplify partner activations and sponsorship communications.
• Work closely with the Content and Media Manager, and Media Exec and offer support in terms of the tone and messaging within social media content
• Monitor media coverage and social media engagement, reporting key metrics and insights to leadership.
• Provide media training and support to players and staff as required.
• Manage crisis communications and reputation management in coordination with senior leadership, and the clubs appointed comms and PR agency .
• Ensure compliance with FA, WSL, and broadcast partner regulations and requirements.

2. Other ad-hoc duties as assigned from time-to-time by management
Club Accountabilities
1. To comply with all Club policies, procedures and practices and carry out your role diligently and in the best interests of the Club
2. To lead with a proactive, high-performance mindset and actively contribute to a winning culture on and off the pitch
3. To behave in a manner consistent with Club values and policies
What we are looking for
Qualifications and Training

• Degree level or equivalent qualification in a marketing related subject

Knowledge, Skills and Experience
Essential

• Proven experience in a senior communications, PR, or media relations role, ideally in elite sport or broadcast-facing environments.
• Deep understanding of the UK media landscape, especially sports broadcasting and digital content.
• Strong experience in liaising with national broadcasters and media partners.
• Exceptional written and verbal communication skills.
• Ability to work under pressure, meet tight deadlines, and manage multiple priorities.
• Highly organised with excellent interpersonal and stakeholder management skills.
• Willingness to work flexible hours, including evenings and weekends during matchdays or special events.

Desirable

• Previous experience within women's football or a high-performance sporting environment.
• Knowledge of FA and WSL media protocols and procedures.
• Experience in crisis communications and/or reputation management.

Characteristics

• Passionate about women's football and the broader women's sport movement
• Creative thinker with a strong visual eye and storytelling instinct
• Proactive and solutions-focused, takes ownership and delivers with impact
• Highly organised with excellent attention to detail across multiple projects
• Collaborative and team-oriented, enjoys cross-functional working
• Agile and adaptable and thrives in a fast-moving, reactive environment
• Calm under pressure and confident in fast turnaround scenarios (e.g. matchdays)
• Receptive to feedback and able to offer and receive creative critique constructively
• Committed to personal growth and staying up to date with design and digital trends
• Always learning, keen to grow creatively and stay on top of design and digital trends

London City Lionesses is committed to safeguarding, health and safety, and equality, diversity, and inclusion. We prioritise the welfare of children and vulnerable adults, the well-being of all staff and visitors, and fostering an inclusive environment where everyone feels valued and supported. These responsibilities are shared by all staff and volunteers, with safeguarding, safety, and inclusivity being collective priorities.
All staff are required to adhere to the Club's policies, complete relevant training, and actively contribute to maintaining a safe, inclusive, and welcoming environment. This includes timely reporting of concerns, compliance with health and safety regulations, and upholding the Club's zero-tolerance approach to discrimination.
For certain roles, additional checks, such as Disclosure and Barring Service (DBS) checks or health assessments, may be required. Applications must include a fully completed application form; CVs alone will not be accepted. All candidates will be assessed on merit and their alignment with the Club's values.