Job Description

Function:

Communications Manager

Reports to:

Head of Brand

Level:

Exec (green)

Location:

Leeds (Colton). 2mins from Junction 46 - M1, 20mins from Leeds Station

Salary:

DOE

The Role

We're looking for a strategic, creative and highly motivated Communications Manager to take our consumer facing communications to the next level. This is a rare opportunity to lead & shape the future of external comms at Gym King.

In this newly created role, you'll help create a fashion-led communication strategy that builds brand credibility, drives consideration, and supports our ambitious commercial growth plans. You'll be responsible for ensuring consistent, engaging, and aligned messaging across all channels.

This is the perfect role for a confident, creative, and commercially minded comms exec looking for the next step in their career, someone who thrives in a fast-paced environment and knows how to turn insight into action.

Role Purpose

Designing and delivering consistent multi-channel communications plans and campaigns that excite, inform, educate, and build engagement.

Responsibilities

Planning: Develop and implement integrated communication plans that align with brand strategic plans and goals and enhance brand awareness and reputation.

Media Relations: Build and maintain strong relationships with media outlets, journalists, and industry influencers. Write and distribute press releases, media kits, and handle media inquiries.

Content Development: Oversee the creation of high-quality content including internal and external newsletters, enhancing the brand hub website content, B2B brand wholesale brochures, monthly brand newsletters and LinkedIn calendar.

Internal Communications: Enhance the internal communications for staff

Digital: Work closely with the brand team to ensure cohesive messaging from brand hub to social channels. Monitor engagement and provide insights to refine communications efforts.

Event Support: Provide communications support for events and activations.

Performance Tracking: Measure and report on the effectiveness of communication strategies and campaigns. Adjust tactics based on data and feedback.

Brand Identity & Design: Champion and safeguard our visual identity, ensuring consistency across all platforms. You'll advocate for exceptional customer experience, refine brand guidelines, and support branding for strategic projects,

Brand Positioning & Messaging: Craft compelling content and campaigns that bring our brand positioning and value propositions to life. You'll ensure consistent messaging and tone of voice across all channels, supporting new strategic launches.

About you

- 3+ years' experience in communications, public relations, or related field.

- Evidence experience managing corporate social media channels and digital content.

- Exceptional writing, editing, and verbal communication, with strong copywriting and proofreading skills.

- The ability to write compelling copy in plain English, ensuring consistent tone of voice.

- Comfortable juggling multiple priorities and meeting deadlines in a fast-paced business.

- Highly motivated and enthusiastic, with a keen eye for detail and a passion for delivering excellence.

- Demonstrable track record of supporting the execution of a brand strategy to deliver against ambitious commercial goals, with a passion for content creation & experience of self-generating compelling content that resonates

- Excellent communication, interpersonal, and project management skills.

- Confident and professional when dealing with media, executives, and key stakeholders.

Gym King values:

Fearless

Focussed

Driven

Resilient

Team Player

The successful candidate will demonstrate behaviours that are aligned to these values.

Benefits:

Salary commensurate with experience 25 days holiday (plus bank holidays) option to 'buy' up to 2 extra days Free onsite parking Relaxed and friendly working environment 50% Gym King discount for staff, friends & family 10 days sick pay (after completion of probationary period) Hybrid working (1 day a week work from home, usually on a Wednesday) Health Cash Plan (after completion of probationary period) GK profit related bonus scheme Flexible start (between 08:00-10:00) & finish (between 16:00 - 18:00) times Staff shop with heavily discounted sample Gym King products Cycle to Work Fully paid for annual staff party

Working hours:

Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.

Location:

This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1 J46. 20 minutes from Leeds station.

Job Types: Full-time, Permanent

Benefits:

Casual dress Cycle to work scheme Employee discount Free parking On-site parking Profit sharing Sick pay Work from home
Ability to commute/relocate:

Leeds LS15 9JL: reliably commute or plan to relocate before starting work (required)
Work authorisation:

United Kingdom (required)
Work Location: In person