Job Description

Company Description

-De Beers Group is a company with a rich history and a sparkling future. Since 1888 our experts have searched the world for nature's most precious gem. We believe natural diamonds represent more than beautiful gemstones; they can forge a brighter future. They can fuel nations, empower communities, support education and livelihoods and help protect and restore nature's biodiversity and beauty for generations to come.


We also recognise diamonds are symbols of deep personal meaning for millions of people around the world, and today's consumers want to know - and increasingly expect - that the diamonds they give, receive and wear have been responsibly sourced and are helping to create a brighter future. But today, the story that diamonds do good is not well understood. That's why it's more important than ever that we focus our Building Forever efforts on the most impactful programmes - and then use powerful storytelling to differentiate ourselves.


From our mining operations in Botswana, Namibia, South Africa and Canada, through to the stores where we sell our diamonds, Building Forever - along with our Purpose and Values - guides our work, our decisions and our behaviours.





-Key responsibilities:


Lead communications around De Beers' sustainability framework- Building Forever - to consumers and other interested parties; with the aim of raising awareness of the benefits that De Beers and natural diamonds bring, supporting differentiation and desirability for the Group and our brands. Drive the development, testing and refining of De Beers Group's industry-leading sustainability messaging. Lead and manage cross functional engagement to continue tailoring sustainability messaging and materials to align with needs and positioning of the different brands, including by: Facilitating and driving De Beers London's sustainability communications - to ensure Building Forever is felt within the customer experience and becomes a core purpose to buy a DBL diamond - by engaging and activating across digital, VM, marketing and events. Facilitating impact storytelling within the Code of Origin app experience, to demonstrate how natural diamonds are driving impact within their countries of origin Providing Forevermark with sustainability materials and messaging for store and digital sites Supporting natural diamond category marketing activations and campaigns with access to key sustainability messaging, content and spokespeople to support the differentiation of and desire for natural diamonds Promoting education across the industry to tackle misconceptions, including driving development of sustainability training materials, fact sheets and myth-busting materials for external and internal teams including brand ambassadors, retail partners and social media influencers. Supporting the development of adhoc collections/ campaigns to drive sustainability messaging and benefits Driving further reach and impact from the annual publication of the Group sustainability report through ongoing communications activities. Engage with internal coms to ensure Building Forever is seen and felt by employees as a source of pride. Support and equip employees to become Building Forever ambassadors by sharing drumbeat of key messages and stories across different formats. Equip senior leadership and the executive team with key sustainability messaging, stories, facts and figures to facilitate their engagements across the world. Drive return on investment from key sustainability partnerships through quality communications, including across internal, social, media and events. Promote De Beers' credibility in industry, such as through thought leadership events, awards, media coverage, training materials and testing a regular newsletter Engage with legal team to reduce reputational risks associated with greenwashing

Qualifications

-You will have:


Degree level qualifications Significant experience leading a premium / luxury brand globally. Significant experience in sustainability
Knowledge and Technical skills:


In-house experience working on a luxury / premium / jewellery brand. Ability to think long term while juggle short term priorities. Great collaboration skills - will need to work across markets and functions. Energetic and self-motivated with a bias to action Values and role models a diverse, inclusive working environment in which everyone can work to their full potential. International travel will be required from time to time

Additional Information

-Safety

Safety first is a way of life for us. We are unconditional about the safety, health and well-being of our colleagues, at work and at home, and about that of the communities where we work. We aim to lead the industry by investing in innovation to protect people, who are at the heart of our business. Our high performing teams take accountability for their own and others' actions, work collaboratively, and always show care and respect.

Inclusion & Diversity

We are committed to promoting an inclusive and diverse workplace where we value and respect every colleague for who they are. We provide equality of opportunity to enable everyone to fulfil their potential. Referrals Referral incentive applicable: This opportunity is open to a paid referral incentive. Referral incentives are applicable to De Beers Group internal employees only.

Background Checks

Successful candidates will be required to complete background screening which may include a criminal check and validation of qualifications