Job Description

We are recruiting a fantastic opportunity for a Luxury watch brand. I\'m seeking an experienced Communications Manager to be responsible for creating and managing a successful PR and Event strategy for the brand within the UK and Ireland.

Main Responsibilities will include:

• Working closely with the Brand Manager and Head of Marketing, implement the brand\'s communication strategy across all media platforms within the local market, delivering tactical plans that will boost sales
• Develop an internal (brand team and retail boutiques) and external (all media platforms)communication strategy, focusing on key messaging, product and partnership events
• Create and deliver a yearly programme of UK PR events successfully driving extensive social and media coverage supporting the brand\'s key messaging
• Compilation and presentation of monthly activity reports for the brands teams and relevant HQreporting
• Bi-annual statistical analysis of all editorial results for review, feedback and to set future objectives
• Identify and facilitate new joint venture and partnership PR opportunities that are relevant for the UKmarket
• Ensure PR budgets are managed carefully and in line with the brand requirements
• Strengthen relationships for the brand with the key media, with daily communication and regular meetings
• Be proactive and strategic, keeping relevant press/media aware of new developments at all times, looking for new opportunities for brand placements at all times
• Maximise editorial coverage through special stories - feature pieces and profile stories for the brands products, heritage, ambassadors, brand partnerships and events
• Organise press trips, accompany journalists on all UK and international event activation\'s to ensure coverage is maximized in the UK
• Create, develop and manage influencer/celebrity endorsement for the brands in the UK on an informal level
• Identify new partnerships for the brand in the local market - including both \'friend of the brand\' partnerships and relevant brand collaborations that continuously introduce the brand to new influential audiences.

• Minimum 5 years of working within PR for luxury brands
• Demonstrate strength of character, resilience and ability to work well under pressure
• Strong existing relationships with media (print, digital, social) including in luxury
• Good knowledge and experience of driving digital and social media PR
• Proven ability to create and produce high profile luxury events
• Proactive, team player with proven ability to build and maintain strong relationships
• An excellent understanding of the luxury market, with a clear interest and observation of other brand activations in this space
• Ability to travel internationally
• Strong celebrity contacts proven experience of working with influential agents for VIPs

TRP Recruitment