Job Description

ABOUT MINTAGO:

Financial freedom starts here.


Mintago is an innovative financial wellbeing platform that helps both employers and their employees with their financial health. We are on a mission to improve how people manage their financial world. As a socially conscious technology business, we want to make a positive impact on society. We believe in changing people's financial futures through the workplace.


If you're the type of person who sees a boring B2B LinkedIn post and thinks "I could make this 10x more engaging," loves building genuine connections at scale, and gets genuinely excited about turning financial complexities into content people actually want to engage with - this role is for you!


We're looking for a community storyteller who doesn't just post content - you spark conversations. Someone who can break the B2B mould while staying true to our mission of financial empowerment.

ROLE DEFINITION

You'll be the voice and bridge between Mintago and our audience - cultivating genuine relationships across platforms while turning insights into actionable feedback for our product and marketing teams.


You'll be our chief conversation starter, community whisperer, and the person who makes sure Mintago never sounds like every other fintech company. Think of yourself as part creative director, part community therapist, and part trend forecaster.


This is a creative, hands-on role where you'll build brand presence, foster engagement, and help our founders establish thought leadership in the financial wellbeing space.This role is of a storyteller.


The ideal candidate is insanely creative, tech-savvy and has impeccable communication skills.


What excites you:

Turning a financial topic into a LinkedIn post that feels relevant for our audience has lots of genuine comments Spotting the exact moment a trend peaks and riding the wave perfectly Building authentic relationships with our audience who become genuine brand advocates Creating content that makes people stop scrolling and share with colleagues Turning customer pain points into conversations that actually help people

KEY RESPONSIBILITIES

1. Creative Community Building

Develop and execute community strategies across LinkedIn, Meta, and review platforms Foster genuine two-way conversations, becoming the first to know what resonates with our audience Transform review platforms into showcases of genuine customer love stories Identify and nurture brand advocates, creators, and ambassadors Monitor community discussions and turn insights into actionable feedback for internal teams

2. Content That Breaks Rules (The Right Ones)

Create thumb-stopping content that makes complex financial concepts feel simple and actionable Develop our brand voice that's smart, helpful, and refreshingly human Support founder personal branding with content that showcases genuine expertise (not corporate fluff) Stay ahead of digital culture while knowing exactly when we should participate vs. when to sit it out Keep up with internet culture, tech trends, and know when to lean in or stay authentic Spot opportunities for creative campaigns that other B2B brands wouldn't dare try

3. Community Experiences & Events

Execute online and offline experiences (AMAs, challenges, virtual hangouts, meetups) Organise virtual events and webinars that provide genuine value to our community Manage review platforms (G2, Trustpilot, Capterra) and encourage positive advocacy

4. Analytics & Strategy

Track engagement metrics and community sentiment to identify growth opportunities Conduct market research and competitive analysis for strategic insights Report on community feedback to inform product development and marketing strategies

WHAT WE'RE LOOKING FOR

Essential:

2+ years in community management or social media, preferably B2B SaaS Deep understanding of LinkedIn and Meta platform dynamics Excellent written communication with a tone that's human, witty, and authentic Creative strategic thinking with ability to develop innovative engagement initiatives Comfortable in fast-paced startup environment wearing multiple hats Experience organising online events such as webinars. Familiarity with graphic design/video editing tools Ability to learn about and communicate financial wellness solutions and understand their implications.
The X-Factor:

Knowledge of SEO and content marketing Natural ability to make complex concepts accessible and engaging Genuine curiosity about what makes online communities tick Experience turning community insights into business value Understanding of internet culture with impeccable judgement on when to participate Passion for helping people improve their financial wellbeing

Benefits

Benefits

Your choice of work kit (ThinkPad or MacBook Pro). Hybrid work (2 days in office) Budget for equipment to set up your home office. A flexible company discretionary unlimited leave policy + your birthday off. Flexible company hours so you can fit your life commitments - no company fixed hours as we trust you to manage your time and focus on outcomes delivered. A 300 yearly budget for your own learning and development. Mintago matches your pension contributions up to 4% Private medical insurance (provided by Vitality) Life insurance (provided by MetLife) Cash plan (provided by Medicash) Access to retail & travel discounts * Access to salary sacrifice benefits across cycle to work, mobile, gym, tech, groceries and EV