Job Description

Statement of Work Deliverables
This engagement will be delivered on a time-and-materials basis. The consultant architect will provide architectural leadership and deliverables across three strategic initiatives: MINT Replacement, AdFinity Insights (Project Brent), and broader AdFinity Platform Architecture. All deliverables will be iterated collaboratively with AdTech stakeholders.
Initiative 1: MINT Replacement
Initiative Summary (Why)
The MINT platform relies on IBM Integration Platform, creating cost, complexity, and long-term vendor lock-in risk. With current licensing arrangements expiring, AdTech must document the existing system, rationalise its scope, and define a modern replacement aligned to AdFinity.
Deliverables

• D1. Current MINT Architecture & Integration Map

Document current integrations, data flows, and system dependencies. * D2. MINT Capability Inventory & Redundancy Assessment
Catalogue and classify existing capabilities to identify essential versus redundant functionality. * D3. Future-State Architecture for MINT Replacement
Define the preferred target architecture aligned with AdFinity's platform strategy. * D4. Build vs Buy Support (MINT)
Provide architectural input to support Product's evaluation of vendor offerings and internal options.
Initiative 2: AdFinity Insights Project Brent
Initiative Summary (Why)
Project Brent will migrate source data ownership from AdTech's ADL to Sky Data. AdTech must continue operational data processing for campaign delivery without service degradation. A clear architectural approach is required both for short-term continuity and long-term platform evolution.
Deliverables

• D5. Current Operational Data Architecture

Document existing operational data flows, dependencies, and processing patterns. * D6. Future-State Insights Architecture (Operational Continuity)
Define target architecture enabling Insights to ingest from Sky Data while maintaining operational SLAs. * D7. Strategic Insights Architecture
Define the long-term architecture for Insights as the operational data foundation across AdFinity modules. * D8. Build vs Buy Support (Insights Platform Components)
Provide architectural analysis supporting Product's assessment of internal capabilities and external tooling.
Initiative 3: Broader AdFinity Platform Architecture
Initiative Summary (Why)
AdFinity's six modular products require a unified technical platform to support Sky Media's business transformation. A coherent platform vision and modular architecture are essential to reduce duplication, support scale, and ensure interoperability.
Deliverables

• D9. AdFinity Platform Vision

Define the technical platform vision aligned to Sky Media's transformation priorities. * D10. Modular AdFinity Architecture
Define the architectural model describing how all AdFinity modules interact and utilise shared platform services. * D11. Build vs Buy Support (Platform Components)
Provide architectural input supporting Product's evaluation of foundational platform components (e.g., workflow, orchestration, rules engines, optimisation).
Acceptance Criteria
Deliverables will be accepted when:

• Reviewed with Product and Architecture stakeholders.
• Feedback is incorporated.
• Artefacts are delivered in agreed formats (e.g., Confluence documentation, architecture diagrams, technical papers).

Dependencies and Assumptions

• Access to SMEs across AdTech, Media, Data, and vendor organisations.
• Access to system documentation, repositories, logs, and environments as required.
• Vendor technical information will be made available where relevant.
• Prioritisation and sequencing of work will be jointly agreed and may evolve through the engagement.

Out of Scope

• Implementation or configuration of systems.
• Low-level design specifications unless explicitly requested.
• Procurement or commercial negotiation activities.

Deliverables Summary Table
ID
Deliverable
Initiative
Acceptance Owner
D1
Current Architecture & Integration Map
MINT
Architecture & MINT Lead
D2
Capability Inventory & Redundancy Assessment
MINT
Product & Architecture
D3
Future-State Architecture (MINT Replacement)
MINT
Architecture Governance
D4
Build vs Buy Support
MINT
Product & Architecture
D5
Current Operational Data Architecture
Insights
Architecture / MINT Owner
D6
Future-State Insights Architecture
Insights
Architecture Governance
D7
Strategic Insights Architecture
Insights
Chief Architect
D8
Build vs Buy Support
Insights
Product & Architecture
D9
AdFinity Platform Vision
AdFinity
Product & Architecture
D10
Modular AdFinity Architecture
AdFinity
Architecture Governance
D11
Build vs Buy Support
AdFinity
Product & Architecture

Skills Required