Job Description

Closing Date: Wednesday, 7th January 2026 at 12pm GMT

Title

Consumer Marketing Internship Placement

Department

GB Market Team

Division

Markets & Partnerships

Type of Contract

12 Months Internship Placement - Full-Time

Reporting to

Consumer Marketing Manager

Location

London, UK

Salary

29,021

Please be aware that to qualify for our Internship Placement, students must be actively pursuing an undergraduate degree (all disciplines) and returning to their studies after the 12 month placement concludes.

Purpose of the Internship:

The Global Internship Programme is an exciting opportunity to get first-hand experience in a world-class marketing organisation.

As part of our programme, you will be an active member of a professional and dynamic team in one of eleven locations. You will receive on-the-job learning and guided mentoring from our highly experienced teams while having access to global markets, exclusive trade events, interdisciplinary networks and most importantly, career building opportunities.

We believe in fostering the next generation of talent so no matter which team you become part of you will play a key role in ensuring the delivery of our world-class marketing programmes, promoting the island of Ireland.



Note: This role may involve domestic and international travel and the occasional need to work unsocial hours including evenings and weekends.

About Us

At Tourism Ireland, we market the island of Ireland overseas. We take pride in connecting millions of visitors each year to all the island has to offer. Tourism is an industry supporting over 300,000 jobs across the island of Ireland and it thereby contributes meaningfully to economies and communities. We partner with sister agencies, airlines, ferry companies, accommodation providers, visitor attractions and others to grow the value of tourism, and to provide visitors with an inspiring and unique experience. Set up under the auspices of the Good Friday Agreement, Tourism Ireland plays an important role as a North South body for a key industry on the island of Ireland, serving both Northern Ireland and Ireland.

Key Results Area

Assist in the delivery of consumer marketing and business partnership campaigns across all marketing platforms. Assist in the delivery of social media content across owned and paid to foster vibrant social communities, deliver innovative social campaigns, and ensure that social is integrated into all communications. Assist in managing the consumer website (Ireland.com) ensuring all content is relevant and up to date. Assist in the planning and execution of GB's email marketing strategy. Assist the business partnerships team in the delivery of campaign activity with carriers (air and sea) and OTAs in the GB market. Monitor campaign analytics, Google analytics and other relevant tools, sharing results and learnings with the consumer marketing and business partnerships teams for optimisation purposes. Assist the team in effective budget management, control, and reporting of allocated resources in line with company policy and procedure. Work closely with Failte Ireland and Tourism Northern Ireland and other key stakeholders as relevant to achieve shared objectives. Upload consumer marketing and business partnership campaigns activity onto the Marketing reporting System (MARS) as required. Ensure adherence to the company's GDPR compliance policies and procedures in respect of your area of work. Represent Tourism Ireland at various industry, press and corporate events. Such other duties as the company may from time to time reasonably require.

The Person

The successful Intern will possess the following skills, experience and competencies.

Essential

Currently pursuing an undergraduate degree (all disciplines will be considered) Must be returning to complete studies after the completion of the placement The legal right to live and work in Great Britain for the full duration of the programme. Fluent English, both oral and written, is required. Proficient in MS Office These challenging roles require confident individuals who are + Professional and highly motivated
+ Team-focused
+ Proactive and have the desire to develop and learn
+ Open-minded and creative
A commitment to Tourism Ireland's values and evidence of demonstrating these values in practice. + Respect
+ Collaboration
+ Ownership
+ Creativity

Desirable

Knowledge of the island of Ireland and its tourism product.

Benefits of Tourism Ireland's Global Intern Programme:

Opportunity for personal and professional growth. Exposure to a dynamic global marketing organisation and the wider Tourism Industry. Paid placement. Paid annual leave. Paid business expenses. Laptop provided for professional use for the duration of Internship. Onsite offices and hybrid working. Wellness support services. Cost of return flights if placed in an overseas market. Cost of temporary accommodation (2-3 weeks) upon arrival to overseas market.


Tourism Ireland is an equal opportunity employer. We strongly support diversity in the workforce. We are committed to an inclusive, barrier-free recruitment and selection process and work environment. If you are contacted for a job opportunity, please advise us of any accommodation needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.