Job Description

Details

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Reference number

426618

Salary

35,000 - 39,000
35,000-39,000 per annum, depending on experience
GBP

Job grade

Other

Contract type

Permanent

Business area

Domestic & International Marketing, Education & Nutrition

Type of role

Communications / Marketing

Working pattern

Full-time

Number of jobs available

1

Contents

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Location About the job Benefits Things you need to know Apply and further information

Location

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Coventry

About the job

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Job summary

We are looking for an experienced

Consumer Marketing Manager

to join our award-winning marketing team to support the delivery of market-leading, customer-centric food and farming campaigns. This role is offered on a hybrid basis, two days from our HQ in Coventry and the remainder working remotely from home.


At the Agriculture and Horticulture Development Board (AHDB), we inspire British farmers, growers and industry to succeed in a rapidly changing world. So, by working for AHDB, you won't just be helping farmers sell their food to consumers, you'll be helping shape the future of sustainable food production and leaving a legacy for the next generation.


We are looking for an enthusiastic individual with strong marketing expertise who can demonstrate the successful management and delivery of campaigns and ultimately achieve improved levels of engagement and satisfaction. A thorough understanding of digital marketing and an interest in food or British agriculture is essential.


As Marketing Manager, you'll play a pivotal role in the execution, optimisation and monitoring of multi-channel campaigns and regular communication programmes. Our business to consumer campaign work covers a broad range of media, including TV, social, digital, press and in-store/ supermarket POS. Examples of this can be found here: https://ahdb.org.uk/marketing

Job description

Manage the development, delivery and evaluation of specific marketing activities with full responsibility for defined areas of large-scale campaigns and/or the entirety of a small-scale campaign Manage various digital campaigns and workstreams, including effective website, search and social media marketing, as well as influencer and content marketing Contribute to the development, and support the delivery of strategic plans to drive consumer demand for British products Establish effective objectives and targets for defined marketing activities Embrace partnership working both internally and externally to help drive greater efficiencies, leverage additional resource and reduce duplication in the marketplace Contribute to the development of a single AHDB marketing calendar (rolling 12 month), ensuring opportunities for synergy across sectors and with external partners are maximised Evaluate marketing activities to ensure best use of levy, making recommendations for improvement as appropriate Establish and maintain a good understanding of the target audience and marketplace, identifying and developing tactics to exploit existing and new market opportunities Manage relationships with external agencies and suppliers to ensure optimal effectiveness and efficiency Line management may also be a requirement of the role

Person specification

Experienced marketeer (preferably B2C), with a thorough understanding of digital marketing Competent in managing and delivering social media campaigns Experience of briefing and working with external agencies Excellent project management and organisational skills Good customer service, negotiating and influencing skills with evidence of effective partnership working, ideally with an understanding of stakeholder dynamics Confident communication skills Previous experience of supervising and developing colleagues preferred, although not essential

Benefits

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We believe in rewarding our people for their hard work, so we have a great mix of benefits and opportunities to give you the recognition you deserve:

35 hours per week, to include hybrid working 33 days of annual leave plus one privilege day (inclusive of bank holidays) Life assurance cover (4x salary) A market-leading defined contribution pension scheme with Legal & General Enhanced pay of 20 weeks for maternity, adoption and shared parental leave, subject to length of service Comprehensive Employee Assistance Programme Excellent training and development opportunities and an agreed development plan Recognition awards throughout the year Access to the Government's tax-free childcare scheme Reward Gateway membership - this gives you a huge number of online discounts and savings

Things you need to know

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Selection process details

To apply, simply upload your CV and Cover Letter via our careers portal by clicking the 'Apply' button on this page. Our hiring managers will review your application, and we'll be in touch with the outcome shortly after the closing date.


Shortlisted candidates will be invited to an initial interview via MS Teams. If successful, a second-stage face-to-face interview will be held at our HQ in Coventry, Warwickshire, following our competency-based framework.


Please note that we reserve the right to close the vacancy early should we receive a significant number of suitable applications.



Feedback will only be provided if you attend an interview or assessment.

Security

People working with government assets must complete baseline personnel security standard (opens in new window) checks.

Nationality requirements

This job is broadly open to the following groups:


UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service
Further information on nationality requirements

Working for the Civil Service

Please note this Post is NOT regulated by the Civil Service Commission.
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

Diversity and Inclusion

The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service Diversity and Inclusion Strategy .

Apply and further information

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Once this job has closed, the job advert will no longer be available. You may want to save a copy for your records.

Contact point for applicants

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Job contact :

Name : Recruitment Team Email : recruitment@ahdb.org.uk Telephone : 02476 935722
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Recruitment team

Email : recruitment@ahdb.org.uk

Further information

If you feel your application has not been treated in accordance with the Recruitment Principles of the Civil Service, and you wish to make a complaint, in the first instance, you should contact the Head of HR via email: hr@ahdb.org.uk