Job Description

Job Title Consumer PR Manager - Asda Brand (FTC)
Location Asda House
Employment Type Full time
Contract Type Fixed Term
Hours Per Week 37.5
Salary
Competitive salary plus benefits
Category Public Relations and Communications
Closing Date 29 October 2025
'Find your Role'
Do you have a strong background in consumer PR and are looking for an exciting opportunity to join the PR team for one of Britain's biggest supermarkets?
This role focuses on the development and execution of brand campaigns, stories and events which effectively communicate Asda's unmatchable mix. This will be achieved through exciting, integrated PR campaigns that showcase Asda's commitment to supporting hardworking families across the UK.
This is fixed term contract until December 2026.
Key responsibilities
Support the Senior PR Manager in developing and implementing a calendar of PR campaigns that successfully communicate key messages around Asda's campaigns, products and services in earned media, and in line with Asda's overall reputation and values.
Responsible for the day-to-day management of our retained consumer PR agency to ensure campaigns are clearly briefed, developed and executed.
Responsible for maintaining excellent relationships with relevant internal stakeholders to ensure awareness of new products, services or campaign opportunities.
Work closely with the broader customer function, ensuring integration with other channels where relevant, to further amplify PR activity.
Play a key role in managing and producing events which showcase key product launches - being the key contact for our event production company and in-house teams, including Christmas in September.
Manage seasonal photo shoots for key product launches, predominantly our annual PR Christmas look book.
From time to time, provide out-of-hours on call services for the PR team and wider business.
Identify new and innovative ways of landing or measuring PR campaigns - taking the opportunity to push boundaries and challenge thinking.
"Lets find out about you"
Minimum 5 years PR experience in consumer PR - ideally with experience in retail/food and drink.
Enviable journalist contacts and knowledge of the media landscape.
Confident in identifying, developing and implementing creative PR stories and campaigns that deliver impactful results., both proactive and reactive (newsjacking)
Experience managing/overseeing events is desirable.
Experience managing product photo shoots is desirable
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Everything you'll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:

• Discretionary company bonus
• Company pension up to 7% matched
• Company Car allowance of 5,700
• 15% colleague discount in store and online
• Free access to wellbeing services such as Wagestream, 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
• Asda Allies Inclusion Networks - helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
• Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.

We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves"

Skills Required