We are seeking a talented and experienced Content & Brand Designer to join our in-house marketing team and help shape the future of the Goose & Gander brand. You will be a key player in developing and executing our creative vision across all platforms, from social media and email campaigns to product launches and photoshoots. This role is perfect for a creative powerhouse who lives and breathes brand storytelling and has a knack for producing engaging, high-quality content that resonates with our audience.
Key Responsibilities
Creative Strategy & Concepting:
Lead the creative development of brand campaigns, photoshoots, and marketing initiatives. Generate innovative concepts that align with our brand values, voice, and target audience.
Content Creation:
Direct and oversee photoshoots, video shoots, and other visual content creation. This includes planning, styling, and working with photographers, videographers, and models to produce authentic and on-brand assets.
Social Media & Digital Content:
Drive the creative direction of our social media channels (TikTok, Instagram, etc.), ensuring a consistent and engaging aesthetic. Produce a diverse range of content, from short-form videos to static imagery, that captures the brand's playful and relatable personality.
Collaborate:
Work closely with the senior leadership team to translate business objectives into compelling creative executions.
Trend Analysis:
Stay up-to-date with the latest trends in fashion, social media, and digital content to keep the brand fresh, relevant, and ahead of the curve.
Skills & Experience
Proven experience in a creative role within the fashion, retail, or e-commerce industry.
A strong portfolio demonstrating a diverse range of creative work, including brand campaigns, photography, and video content.
Exceptional eye for design, styling, and visual aesthetics.
Expertise in content creation for social media platforms, with a deep understanding of what drives engagement on TikTok and Instagram.
Proven ability to lead and direct photoshoots and creative projects from concept to execution.
Strong understanding of brand storytelling and the ability to translate brand values into compelling visual narratives.
Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, in-house team environment.
Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.) is highly desirable.
A genuine passion for the Goose & Gander brand and our community.
Job Type: Full-time