Job Description

We're on the lookout for a Content Creator to join our growing, family-run business in the heart of Shropshire. We specialise in after-market solutions for commercial vehicles, mainly vans. Now, we get it, van linings and conversions might not sound flashy. But that's exactly why we need you!

We're on a mission to shake up how we market our products and services, and we need someone who's excited about bringing fresh, engaging content to life. This is a flexible role with plenty of creative freedom and autonomy; perfect for someone who is confident behind and in front of the camera and wants to experiment, push boundaries, and create content that actually grabs attention.

Don't worry about industry knowledge - no prior experience in our market is required, just a keen eye for engaging content and a knack for storytelling.

What You'll Be Doing

Your typical week might include:

Planning & storyboarding content for campaigns, launches, or product explainers. Filming in our workshop, yard, or on customer sites often working around vehicles, fitters, and tight time windows. Editing footage for short-form and long-form content across platforms (Reels, YouTube Shorts, LinkedIn, etc). Capturing photo assets for web and social use. Writing scripts or captions that support video structure and storytelling. Collaborating with the Marketing Manager on direction, campaign integration, and scheduling support. Adapting tone and messaging for different audiences, from fleet buyers and B2B procurement leads on LinkedIn to van drivers and sole traders on Instagram. Occasionally working outside the 9-5 if filming during quieter times is required (days off will be given in-lieu for any weekend or out-of-hours work).

What You'll Need

A portfolio of digital and video content that shows your skill, range, and creative voice. Confidence in planning, filming, and editing video content solo. A good understanding of what works on different platforms from fast-paced Reels to more detailed LinkedIn content. The ability to tailor messaging for different audiences. Representing the business in both B2C and B2B contexts, with a strong grasp of how to tailor messaging for fleet managers, OEMs, leasing partners, and other trade professionals. Independence and initiative. You'll often be leading on content capture and production. Strong communication skills. You'll need to engage with workshop staff, customers, and company leadership with ease.

Role Potential

This role is content creation focused, not social media management. But for the right candidate, there's room to expand into digital strategy, scheduling, analytics, and account growth. If you're interested in shaping not just the content but how it's delivered and measured, we're open to helping that happen.

Why Join CVL?

Creative freedom - We trust you to take the lead on content direction. Growing business - We're entering new market sectors and launching new digital channels in 2025. Supportive team - We're a small, ambitious team that values initiative and good humour. Flexible working - We're open to hybrid work and flexible hours. No red tape - We move fast and get things done.

Application Process - What to Expect

Given the anticipated volume of applicants, we'll be using a multi-step application process to find the right fit.

Step 1 - Send us:

Your CV A short cover note (just a few sentences is fine) A portfolio of your best content work (this is essential)
Step 2 - Shortlisted applicants will complete a brief application formThis form will ask a few creative and strategic questions to help us understand:

Your process How you think about audience How you'd approach a brief in our sector
Only applicants who complete this second step will be invited to interview.

Step 3 - Interview + team intro

Job Types: Full-time, Part-time, Freelance

Pay: From 13.00 per hour

Expected hours: No less than 20 per week

Benefits:

Flexitime Work from home
Work Location: Hybrid remote in Craven Arms SY7 8BW