Job Description

About The Role
Team - UK Product
Working Pattern - Hybrid - 2 days per week in any of the Vitality Offices (Bournemouth, London or Stockport). Full time hours.
We are happy to discuss flexible working!
Top 3 skills needed for this role:

• Ability to create clear, accessible content using user research, journey mapping, and UX principles
• Skilled in working cross-functionally with product, UX, and business teams
• Proficient in content management systems (e.g. Sitecore), digital analytics, and content optimisation for web and native apps

What this role is all about:
As a Content Designer, you will play a key role in shaping the UK Product journey, which includes the UK Member App and the web-based Memberzone. You will be responsible for developing, updating, and reviewing content across end-to-end user journeys, informed by data and research from both internal and external sources. Working closely with business stakeholders and a cross-functional team of product and UX professionals, you will craft content that delivers seamless, user-focused experiences while meeting business objectives.
Key Actions

• Design clear, user-focused content that simplifies complex processes and works seamlessly across digital channels
• Use research and data to understand user needs, identify content gaps, and create intuitive user journeys
• Build and manage content experiences using tools like Sitecore CMS
• Collaborate with Product Owners, UX, and Content Designers to maintain consistent standards and governance
• Ensure all content is accurate, accessible, on-brand, and regularly reviewed

Write and edit engaging copy and create content briefs to deliver the best possible user experience
What do you need to thrive?

• Educated to a degree level or equivalent
• Digital specialist with a proven track record working in native apps and web
• Experience of designing content for members/consumers
• Awareness of user journey mapping and user story writing
• Experience of UX accessible writing and content design for digital channels
• Experience of editing and publishing in Sitecore content management system
• Strong understanding of digital analytics and conversion rate optimisation processes
• Excellent written and verbal communication skills with business and technical stakeholders at all levels

So, what's in it for you?

• Bonus Schemes - A bonus that regularly rewards you for your performance
• A pension of up to 12%- We will match your contributions up to 6% of your salary
• Our award-winning Vitality health insurance - With its own set of rewards and benefits
• Life Assurance - Four times annual salary

These are just some of the many perks that we offer! To view the extensive range of benefits we offer, please visit our careers page. Fantastic Benefits. Exciting rewards. Great career opportunities!
If you are successful in your application and join us at Vitality, this is our promise to you, we will:

• Help you to be the healthiest you've ever been.
• Create an environment that embraces you as you are and enables you to be your best self.
• Give you flexibility on how, where and when you work.
• Help you advance your career by playing you to your strengths.
• Give you a voice to help our business grow and make Vitality a great place to be.
• Give you the space to try, fail and learn.
• Provide a healthy balance of challenge and support.
• Recognise and reward you with a competitive salary and amazing benefits.
• Be there for you when you need us.
• Provide opportunities for you to be a force for good in society.

We commit to all these things because we want you to feel that you belong, and are supported to be happy and healthy.
About Us
We're really excited to announce that we have recently been awarded "Top 10 Best Places To Work" in The Sunday Times Awards 2024!
Vitality is a multi-award-winning UK insurance brand, here to make the world a healthier, happier place.
We've been a purpose and values-driven business from day 1- long before it became fashionable. Our core purpose is to make people healthier and enhance protect their lives. Vitality pioneered shared-value insurance. We incentivise people to live healthier longer lives - they benefit, our business benefits, and society benefits. We're successful because we attract, develop, and retain the best people - and because we care.
Plus, you get to join our 1.7+ million members with access to our unique health insurance and healthy living programme. Just to make sure you know our products inside and out.
Ready to find out if we're the right fit for you? We can't wait.
Diversity & Inclusion
At Vitality, we're committed to diversity and inclusion because it's good for our employees, for our business, and for society. We welcome applications from individuals of all backgrounds, experiences, and perspectives.
Vitality's approach to sustainability
Vitality is a business that drives positive change. We reward people for making and sustaining healthier choices. But healthy people also need a healthy environment. To learn more please visit our Careers page. #LI-Hybrid
If we are fortunate in receiving a high volume of quality applications we may need to close this vacancy early. If you are interested, please submit your application as soon as possible.

Skills Required