Job Description

Content Development Manager

Company:

France Media Group

Location:

Bath, UK (with potential for remote/hybrid working)

Reports to:

Dan Mead, Digital Marketing Manager

Works closely with:

Eli Sheridan, Digital Project Lead

Employment Type:

Full-time, Contract to Permanent

About France Media Group

France Media Group is the world's leading publisher of print and digital media for Francophiles, established in 2003. Our portfolio includes France Today, French Property News, FrenchEntree, Bonjour Paris, Complete France, and Taste of France. We're a fast-growing company serving the international Francophile community with high-quality coverage of French culture, travel, and lifestyle.

The Opportunity

We're seeking a dynamic Content Development Manager to contribute to our pivotal transition from text-based content to video-first across our entire digital portfolio. This is a key role that will support our business transformation to the next stage of growth and engagement.

Key Responsibilities

Content Transformation Strategy

Contribute to the strategic transformation of our content portfolio from text-based articles to video-first content across all websites and social media platforms Support and help develop the team's video content strategy for our portfolio including FrenchEntree, Bonjour Paris, France Today, and associated brands Oversee the project of converting existing web articles into engaging video content for websites, YouTube, and social media channels Ensure content maintains our high editorial standards while adapting to video format requirements

Influencer & Contributor Network Development

Create and manage a comprehensive content influencer and collaborator network to attract new contributors Develop a structured program for paid content opportunities and coordinate press trips, events, and France exploration opportunities for contributors Build relationships with travel influencers, content creators, and France-focused personalities Establish clear guidelines and requirements for contributor content, including video quotas, branding standards, and quality benchmarks

Digital Content Management

Work closely with Eli Sheridan (Digital Project Lead) to align content strategy with overall digital objectives Manage digital contributors and work closely with existing and new print editors to oversee content planning and delivery schedules Ensure consistent brand voice and quality across all video content and contributor-generated material Implement content workflows and approval processes for scalable content production

AI Integration & Productivity Enhancement

Identify and implement AI solutions to streamline content creation, editing, and distribution processes Develop AI-powered efficiency tools for content repurposing, translation, and optimisation Stay current with emerging AI technologies and assess their potential for content strategy applications Create automated workflows to enhance team productivity and content output quality

Essential Requirements

Experience & Skills

Experience in Content management

with demonstrated success in content development Proven track record

managing content contributors

, influencers, or creator networks

Strong project management skills

with experience leading large-scale digital transformation projects

Video content expertise

including understanding of video production, editing, and optimisation for different platforms

Social media strategy experience

across multiple platforms (YouTube, Instagram, TikTok, Facebook)

AI proficiency

with hands-on experience implementing AI tools for content creation and workflow optimisation

Cultural & Industry Knowledge

Deep appreciation and understanding of French culture, travel, and lifestyle Knowledge of the France-focused content landscape and Francophile community Understanding of travel and lifestyle content creation and distribution Familiarity with press trip coordination and travel industry relationships

Personal Attributes

Strategic thinker

with ability to see the big picture while managing detailed execution

Relationship builder

with excellent communication and collaboration skills

Innovation-focused

with enthusiasm for emerging technologies and content trends

Results-driven

with proven ability to deliver on ambitious transformation projects

Culturally sensitive

with genuine passion for French culture and lifestyle

Preferred Qualifications

Experience with tourism marketing or travel content creation Knowledge of French language (conversational level or above) Background in digital publishing or media transformation Experience with video editing software and content management systems Previous experience managing remote contributor networks Understanding of SEO and content optimisation for video platforms

What We Offer

Opportunity to contribute to a transformational project that will help shape the future of France Media Group Work with a passionate team dedicated to bringing French culture to a global audience Competitive salary commensurate with experience Professional development opportunities in emerging content technologies Collaborative work environment with opportunities for creative innovation Potential for hybrid working arrangements and travel

How to Apply

Please submit your CV along with a cover letter detailing:

Your experience with content management projects Examples of contributor or influencer networks you've managed Your approach to implementing AI solutions in content strategy Your connection to and understanding of French culture
Job Types: Full-time, Part-time, Permanent

Pay: 28,000.00-32,000.00 per year

Expected hours: 37.5 per week

Benefits:

Casual dress Company events Company pension Sick pay Transport links Work from home
Schedule:

8 hour shift Monday to Friday
Experience:

Content management: 3 years (required)
Location:

Bath BA1 1ER (preferred)
Work Location: In person

Reference ID: FMG6-25
Expected start date: 20/07/2025