Job Description

About North Star Network

North Star Network (NSN) is a global sports and betting media group that builds and operates leading digital brands connecting sports fans and bettors across 30+ countries.


Our mission is to turn passion for sports and gaming into

trusted information, data-driven insights, and responsible entertainment

.


We're a multicultural and fully remote company uniting

50+ in-house experts

and

200+ contributors

from more than 20 nationalities across Europe, Africa, and the Americas.

About the Role

We're not just looking for a content manager - we're looking for a

builder

.

As

Content Lead for Bojoko.com and Bojoko.ca

, you'll play a central role in turning Bojoko into a

global reference for online casino discovery

- a platform that combines editorial expertise, smart UX, and player-first thinking.


You'll lead a

10+ person team

of writers, editors, and localisation specialists, steering the strategy, quality, and performance of every piece of content.



Reporting directly to the

Business Manager

, you'll also work hand-in-hand with the

SEO, Product, and Design

teams to drive

continuous improvement in UX, conversion, and market reach

.


This is a leadership role for someone who loves building great digital products, understands how content drives user experience, and has a genuine

passion for the iGaming industry

.

Key Responsibilities

1. Editorial Leadership & Strategy

Own and execute the

editorial roadmap

for Bojoko.com and Bojoko.ca. Guide the creation of

casino reviews, comparison pages, bonus listings, and educational guides

. Ensure world-class

editorial quality, E-E-A-T standards, and brand consistency

.
Turn data into action: use insights from GSC, Ahrefs, and Looker Studio to shape content priorities.

2. SEO & Performance

Partner with SEO leads to build

scalable and performance-driven content frameworks

. Track and improve organic KPIs: traffic, CTR, rankings, conversions, and engagement. Oversee

content refresh cycles

to maintain competitiveness across markets.
Monitor trends and competitors to identify opportunities for growth.

3. Product & UX Impact

Collaborate with

Product and Design

teams to optimise layout, interactivity, and content tools. Contribute to

feature ideation

-- filters, bonus widgets, comparison modules, and new formats. Translate user data and editorial insights into tangible

product improvements

.
Make Bojoko a destination users love to explore, not just a site they visit once.

4. Team Leadership

Lead and mentor a

10+ person content team

across multiple time zones. Set clear goals, workflows, and performance metrics aligned with Bojoko's growth strategy. Build a

culture of quality, ownership, and curiosity

.
Encourage collaboration across SEO, Product, and Account teams to drive excellence.

5. Internationalisation & Localisation

Support Bojoko's

international expansion

by adapting content for new markets and languages. Coordinate localisation efforts with native writers to ensure

cultural and regulatory accuracy

. Maintain a unified

brand voice and user experience

across all geographies.

Reporting Line

Reports to:

Business Manager - Bojoko.com / Bojoko.ca

Works closely with:

SEO Lead, Product Lead, Design Lead, Account Manager

What We're Looking For

4+ years in

content management, iGaming, or SEO-driven publishing

. Deep understanding of

affiliate content, conversion intent, and UX-led SEO

. Experience collaborating with

Product and Design

teams. Proven ability to manage and inspire

10+ writers/editors

in a remote environment. Strong analytical mindset; fluent with

GA4, GSC, Ahrefs, SEMrush, Looker Studio

.

Genuine passion for the iGaming world

- from casino trends to player psychology. Excellent communication and editorial skills in English (other languages are a plus).
Entrepreneurial, curious, and motivated by growth and measurable results.

What We Offer

Strategic leadership role shaping Bojoko's global content and UX evolution. Full ownership of editorial performance and product collaboration. 100% remote and multicultural work environment. Competitive salary (~50/60 EUR, depending on profile). Access to best-in-class SEO, analytics, and content tools.
Real growth potential within North Star Network's international ecosystem.

Why Join Us?

Because you'll get to

build

, not just manage.



You'll shape how millions of players around the world discover and evaluate online casinos - through smarter content, better design, and a product experience that truly stands out.


Join us, and make

Bojoko.com

and

Bojoko.ca

the global benchmark for responsible, data-driven, player-centric iGaming content.