Content Marketing And Community Manager

London, United Kingdom

Job Description


Who are we: A premier digital platform for Pan-African creators to share, monetise, and amplify their creative endeavors through subscriptions, payment links, and brand partnerships.

Who are we looking for: A Content and Community Marketing superstar to join our friendly, hard-working and ambitious team! Are you a hard-working individual who thrives in fast-paced creative environments, is easily adaptable, proactive, and always has your finger on the pulse with all things Africa and pop culture trends?

What will you do:

CONTENT DEVELOPMENT

  • Create engaging high-quality written, visual and multimedia content, including blog posts, articles, videos and infographics for social media and email marketing
  • Write regular/consistent marketing and supporting articles for our Creator Platform
  • Support with website copywriting for our supporting business pages
  • Research and generate creative ideas for content that align with our brand\'s goals and target audience, ensuring that content is informative, engaging and aligned with SEO best practices when applicable
  • Maintain a content calendar and ensure consistent, on-brand messaging
  • Stay updated on industry trends and competitor content to identify opportunities and maintain a competitive advantage
  • Write a variety of written content; everything from news stories and long-form features in accordance with the established procedures and standards outlined in our editorial style guide, AP style guide and SEO guidance document
  • Keep up-to-date with the latest current affairs, business, social issues, topical and/or social-led trends, and stories in Africa and across the African diaspora
  • Provide support and guidance with regard to social media, marketing/PR, design, Production, Editorial and Brand Partnerships
EMAIL MARKETING
  • Plan and execute email marketing campaigns to nurture, engage and grow our subscriber base
  • Segment email lists to deliver targeted and personalised content
  • Manage the creation of compelling email content, including newsletters, product updates and promotional campaigns Gathering information from key internal stakeholders
  • Monitor email performance metrics and adjust strategies for improved open rates, click-through rates, and conversions
COMMUNITY BUILDING & MANAGEMENT
  • Identify and engage with key influencers and advocates within the company\'s community to amplify brand reach and community growth
  • Foster a sense of belonging and loyalty among community members through regular interaction and recognition
  • Gather feedback from the community to inform product or service improvements
  • Stay updated on industry trends and incorporate them into content strategies
  • Monitor and analyse social media and email marketing performance using tools like Google Analytics, social media analytics platforms, and email marketing software
  • Prepare regular reports with insights and recommendations to improve strategies.
What do you need:
  • Bachelor\'s degree in Marketing, Business, Communications, or related field
  • 4 years of experience in marketing, preferably in a start-up environment
  • Experience in Content and/or Email Marketing required
  • Copywriting experience is essential
  • Familiarity with SEO best practices and content management systems
  • Hardworking, very creative and extremely organised
  • Candidate has the ability to work autonomously and able to be proactive in moments of ambiguity
  • Someone who has a keen interest in pop culture, design, art as well as Africa, the African diaspora and women
  • Organised, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
  • Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
  • Strong time management and organisational skills.

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Job Detail

  • Job Id
    JD2994672
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    London, United Kingdom
  • Education
    Not mentioned