Job Description

Description

Interact provides enterprise-grade intranet software that connects over three million employees to leading global names like Levi's, Domino's, Teva Pharmaceuticals, and Technicolor.

Our team of customer-focused problem solvers are passionate about helping organizations to communicate better. We do this together by constantly working to improve every service and product we offer. With offices in Manchester, New York, Dubai, Tulsa, and Warsaw, we operate across North America, EMEA, and Australia.

Click on any of our vacancies and you'll see one thing in common - they all begin with this message. Why? Because at Interact we treat everyone with the same respect and honesty. Whether you're a developer fresh out of college or a seasoned salesperson, we live the motto that we uphold for our customers: our people are our most valuable assets.



As a Content Marketing Manager, you will be a strategic leader in content, leveraging AI to develop and execute a comprehensive content strategy that supports demand generation, nurtures buyers through their journey, establishes thought leadership, and optimizes for AEO, SEO, and GEO, ultimately driving measurable revenue growth and brand authority.

A little about you...

Proven experience in content marketing, within B2B software. Demonstrated ability to develop and execute successful content strategies that specifically support demand generation campaigns and guide buyers through their journey. Success in establishing and amplifying thought leadership through content. Strong track record of leveraging data to inform and optimize content performance. Experience with content distribution channels and performance measurement. Ability to effectively prioritize and manage time to address multiple responsibilities. Understanding of marketing strategies, including digital marketing, demand generation, content creation, and lead nurturing. Expertise in SEO principles and practices, including advanced keyword research, on-page optimization, technical SEO, and strong familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO). Proficiency and practical experience with generative AI tools and Large Language Models (LLMs) for content ideation, creation, and optimization. Strong analytical skills with a data-driven mindset, capable of interpreting complex content and campaign performance data. Excellent written and verbal communication skills.

About the role...

Content Strategy:

Develop a content strategy that aligns with overall marketing and business objectives, brand voice, and target audience needs, with a keen eye on emerging AI and LLM trends.

Buyer's Journey:

Map content to each stage of the buyer's journey, identifying gaps and opportunities to attract, engage, convert, and retain customers across various marketing campaigns and touchpoints.

Thought Leadership:

Identify key topic clusters and content opportunities to establish topical authority and expertise in the employee experience space.

Campaign Support:

Translate product offerings into compelling, clear, and engaging content narratives across various formats (blog posts, articles, whitepapers, case studies, videos, infographics, social media, email sequences, website copy, etc.) to fuel demand generation.

Content Creation & Optimization (AEO, SEO, GEO):

Drive the strategy for multi-format content development across written, visual, audio, and interactive mediums (e.g., blogs, videos, infographics, podcasts, social posts), providing guidance and oversight to ensure each asset aligns with brand voice and audience needs. Repackage and repurpose existing content into new formats to extend reach and engagement, adapting messaging for different channels and consumption styles. Leverage generative AI tools for content ideation, drafting, research, and repurposing, while ensuring human oversight, expertise, creativity, and brand integrity. Optimize content specifically for Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), including structured data implementation, schema markup, and conversational formatting to maximize visibility in AI-powered search results and summaries. Conduct in-depth keyword research and topic clustering to inform content creation, with a strong understanding of how evolving search algorithms (e.g., Google's E-E-A-T guidelines, helpful content updates) impact content strategy and visibility. Stay abreast of the latest developments in AI, LLMs, and search algorithms to continuously refine content strategies and maintain a competitive edge.

Thought Leadership & Brand Awareness:

Develop content initiatives that position the company and key stakeholders as industry experts and thought leaders, including long-form articles, whitepapers, research reports, webinars, and speaking engagement support. Collaborate with internal subject matter experts to extract valuable insights and translate them into compelling, authoritative content.

Content Performance:

Analyze content performance and provide recommendations to iterate on content strategies, improve performance, and demonstrate ROI, particularly in relation to demand generation efforts.

Content Management:

Establish and maintain editorial guidelines, content calendars, and workflow processes to ensure efficient and timely content delivery across all campaigns and initiatives. Conduct regular content audits to identify outdated information, broken links, and opportunities for content refresh and repurposing.

Benefits

25 days annual leave (with the option to buy and sell additional days) Cycle to work scheme Access to Learning & Development platform ?Life Insurance Auto Enrolment Pensions ?Healthshield (Cashback on dental check-ups and fillings, eye tests, physiotherapy, prescriptions and much more Reimburse for usage of personal mobile phone ?Free Gym membership and Free Friday lunch for office based staff

About Interact Software

Interact is an enterprise intranet software company serving over 1,000 customers and millions of employees.



Our mission is to inform and connect every organization's greatest asset: its people.



For more than 15 years, Interact has worked with organizations like Levi's, Sony PlayStation, Teva Pharmaceuticals and Domino's to delivering outstanding intranet experiences.



Interact has offices in New York, Tulsa, and Manchester and operates across the whole of the US and Canada, EMEA, and Australia.