Job Description

Company: SmileSafe

Hours: 9am-5pm Mon-Fri

Based: Office-based, Barnsley (with UK travel for shoots)

Reports To: Directors & Sales Lead

Travel: ~4-6 days per month for client shoots (car pooling + mileage reimbursed)

About SmileSafe

SmileSafe is one of the fastest-growing names in the UK dental industry - an expanding sector with huge opportunities for creative storytelling, brand building, and impact. We partner with dental practices across the country to protect patient care, elevate practice trust, and enhance treatment value through a modern dental warranties - the only one of it's kind in the UK.

This role is a core part of that journey. You'll take ownership of our content engine and support a well-established marketing function while having the freedom to shape and grow it over time.

Role Purpose

The Content & Marketing Producer leads the creation, distribution, and optimisation of SmileSafe's marketing content. This is a video-first creative role, backed by meaningful design work, email marketing support, and practical marketing execution. You'll help drive lead generation, elevate our brand, and work closely with our Sales Lead during practice visits to capture high-quality content.

Key Responsibilities

1. Video Production (45%)

Travel to dental practices to film interviews alongside their SmileSafe onboarding Capture handheld B-roll of surgeries, reception, signage, clinicians, and the patient environment Edit short-form videos in DaVinci Resolve or equivalent Maintain consistent video style across all marketing
2. Design & Visual Content (20%)

Adapt existing design templates for co-branded marketing assets Export print-ready PDFs for posters, displays, roller banners, flyers etc Maintain visual consistency across all output
3. Social Media Management (10%)

Publish content across Instagram, TikTok, Facebook, and LinkedIn Write captions aligned with each practice's ethos and SmileSafe's tone Follow UK dentistry trends, short-form video formats, and algorithm changes
4. Email Marketing (10%)

Create and send email campaigns via Brevo Edit HTML templates (BeeFree/Mailchimp etc) Analyse campaign performance and log key insights
5. Meta Ads Support (10%)

Monitor ongoing ad performance Update creatives / captions when needed Flag optimisation opportunities Support Directors with priorities for lead generation
6. Website & Blogging (5%)

Make small content edits in Webflow front-end editor (text/images) Support with occasional blog updates

Skills & Experience

Required:

3+ years' experience in video production (portfolio required) Strong video editing skills (DaVinci Resolve, Premiere, or similar) Core design skills (Affinity, Adobe Suite, or Canva) Ability to edit email templates Understanding of Meta Ads management Understanding of developing Reels/TikTok trends Confident communicator who works well with clients and teammates Organised, proactive, and able to manage their own workflow Comfortable working in a small, collaborative team
Advantageous:

Own video camera to start with

Culture & Benefits

Supportive, growth-minded team Clear progression to owning the marketing function Company phone & laptop Mileage reimbursement for travel 22 days holiday + bank holidays Opportunity to shape one of the fastest-growing brands in UK dentistry

Who This Role Is Perfect For

Someone who loves creating content, enjoys variety, thrives in a small team, and wants the chance to grow into a broader marketing ownership role. Video-first creators who want a more strategic career path will excel in this role.

Please send us a link to your portfolio or showreel while applying, as this will really help us understand what your strong suits are!

Job Types: Full-time, Permanent

Pay: 28,000.00-34,000.00 per year

Benefits:

Casual dress Free parking On-site parking Transport links
Experience:

Videography: 3 years (required) B2B marketing: 1 year (preferred)
Willingness to travel:

25% (preferred)
Work Location: In person