Job Description

Content and Product Marketing Executive

As a Content and Product Marketing Executive at Xibo, you will be at the heart of creating and delivering impactful marketing and product content that drives awareness, engagement, and demand. This role requires a highly skilled and experienced copywriter who can produce clear, compelling, and technically accurate content at speed--without reliance on AI--while maintaining the highest standards of quality and consistency.

You will support the Head of Marketing in executing strategic marketing initiatives, producing multi-channel content, and ensuring our brand voice resonates with diverse audiences. Success in this role requires not only creativity and technical writing expertise but also exceptional attention to detail, process discipline, and the ability to manage multiple fast-moving priorities simultaneously.

Key Responsibilities

Content Marketing & Copywriting

Rapidly produce high-quality technical and marketing content across formats including website copy, blogs, newsletters, webinars, whitepapers, ebooks, video scripts, case studies, and event materials. Adjust tone and messaging seamlessly depending on channel, audience, or campaign type. Maintain exceptional accuracy, brand consistency, and attention to detail across all outputs.

Campaign Execution & Management

Plan, create, and execute content for integrated marketing campaigns, ensuring quick turnaround and alignment with business priorities. Work closely with the Head of Marketing and members of the marketing team to deliver on time and within process frameworks. Adapt swiftly to shifting deadlines and priorities, while balancing multiple projects.

Email Marketing

Write, build, and optimise email campaigns such as Newsletter including automation workflows. Analyse performance and continuously improve copy, content flow, and conversions.

SEO & Website Content

Produce new website content such as landing pages utilising tools such as Hubspot CRM and Figma to build engaging, optimised and industry focused copy for webpages Optimise existing website content for SEO, clarity, and UX flow Utilise tools such as SEMRush to identity areas of content focus and direction from an SEO perspective

Marketing Collateral

Work with the marketing team to drive direction of creative marketing assets such as banners, campaign graphics, video scripts, and event materials but creating engaging, headlines, CTA's and campaign copy

Analytics & Reporting

Track content and website KPIs using Matomo and Hubspot Prepare reports for the Head of Marketing with actionable insights and recommendations.

Product & Industry Knowledge

Develop a deep understanding of Xibo's products, features, and customer use cases. Proactively research competitor landscape and industry trends to inform positioning. Collaborate closely with the Product and Engineering teams to drive strong GTM messaging for product releases and launches

Required Skills & Experience

4+ years of experience in a similar marketing or content-focused role. Proven track record of technical copywriting within B2B SaaS, software, or technology industries. Ability to produce content quickly and independently, with strong editing and quality control skills. Exceptional attention to detail with a process-driven approach to project and content management. Skilled in multi-channel copywriting: website, blogs, long-form content, email, campaigns, webinars, events. Strong understanding of content marketing, SEO, email, and social media best practices. Excellent communication and collaboration skills, with a team-first mindset. Ability to balance creativity with deadlines, handling multiple projects simultaneously. Strong PC skills; proficiency with content and marketing tools (Google Suite, CMS platforms, email automation).

Preferred Skills

Previous experience in SaaS or technology marketing. Knowledge of digital signage software (advantageous but not essential). Experience with Canva, Matomo (or similar analytics tools). Experience with CRM tools such as Hubspot

About Xibo:

Over the last 20 years Xibo has grown to become a global leader in the Digital Signage industry. We provide digital signage solutions to over 60,000 businesses across 186 countries worldwide, with more than 400,000 displays using Xibo. Our solution set has expanded greatly to include the core Xibo CMS and players across Android, Linux, Tizen, webOS and Windows as well as our Cloud hosting solution and custom Design and Development offerings. Not to forget our Xibo Advertising functionality: the Ad Campaigns Feature and our SSP Connector, offering integrations with world leading DOOH SSP's. Plus our Audience Reporting Connector to further enhance and maximise the performance of Xibo Ad Campaigns.

The Xibo team is small, but perfectly formed. We believe in "giving your best from where you are" with our team members working remotely. We have a relaxed, "just be you" work approach and value the beautiful diversity of our team. We encourage an inclusive, collaborative approach to our business projects. Offering excellent customer support is something we pride ourselves on as a business and our five star service ratings are testament to this.

Role details:

This is a "work from home" position and candidates are expected to have a reasonable provision for working at home. This means you should have a quiet room where you can set up the equipment we give you and work comfortably. Candidates based in Berkshire or Brighton & Hove are preferred, but we will consider candidates nationally. While the role is remote, you will be expected to travel as the business reasonably requires, including bi-yearly in-person company meetings and international events where necessary.

Find out more about us and Xibo on https://xibosignage.com.

Job Type: Permanent

Salary range: 26,000 - 30,000

Benefits:

Work from home
Schedule:

Monday to Friday 8am - 4.30pm Occasional travel as required by the business, including to company, industry and marketing events
Job Types: Full-time, Permanent

Pay: Up to 30,000.00 per year

Benefits:

Company pension Work from home
Application question(s):

Confirm you have read and understand the pay range for this role.
Experience:

Product marketing : 3 years (required) Content marketing: 3 years (required) technology industry: 2 years (required)
Work Location: Remote