Job Description

Job Title:

Content & SEO Executive/Manager

Reports to:

Head of Digital Marketing

Location:

Marketing Hub in Stockton-on-Tees and hybrid home working

The Company: Bower Group

Bower Group is a trusted name in UK financial services, renowned for delivering award-winning customer service and expert financial guidance across its specialist divisions. From Bower Home Finance to Bower Wealth, the group provides tailored personal financial advice with a commitment to transparency, integrity, and excellence.

Founded in 2006, Bower is one of the UK's leading national financial advice firms, with nearly two decades of award-winning service, the company holds a prestigious Platinum Trusted Service Award and a consistent 5-star Feefo customer experience rating, reflecting its dedication to putting clients first.

The role within Bower

The

Content & SEO Executive/Manager

will play a central role in Bower's marketing team, combining

content strategy and creation with SEO expertise

to drive measurable growth.

This role is ideal for a creative and strategic individual who can create engaging, compliant content across multiple channels while ensuring it is fully optimised for search engines and aligned with our brand's growth objectives.

The role's core focus is to:

Drive high-quality organic traffic

to Bower's websites through targeted SEO strategies.

Create compelling, compliant, and engaging content

across web, email, social media, and video channels to connect with audiences and drive conversions.

Build and maintain a cohesive content strategy that enhances Bower's online visibility and customer engagement.

This is a highly collaborative role that involves close coordination with the Head of Digital Marketing, the compliance team, ICTS, and a range of external partners - including digital PR specialists, creative teams, and development agencies. The successful candidate will play a key role in aligning digital initiatives with regulatory standards, brand strategy, and technical infrastructure, ensuring seamless execution across all touchpoints.

Key Responsibilities

Content Creation & Strategy

Develop and manage a content calendar to deliver consistent, high-quality content across multiple platforms.

Create and optimise engaging content for web pages, blogs, guides, and lead-generation materials.

Develop compelling

email marketing campaigns

, including newsletters, nurture journeys, and automated workflows that support customer retention and acquisition.

Produce engaging

social media content

, including graphics, short-form videos, and thought-leadership posts to grow Bower's online presence.

Support in planning and creating

video content

, such as explainer videos, customer testimonials, and campaign assets, working with internal teams or external production partners.

Ensure all content adheres to FCA compliance standards while maintaining a clear, customer-friendly tone of voice.

Write clear and actionable content briefs and manage external copywriters, designers, or agencies where needed.

SEO Strategy & Execution

Conduct keyword research to identify content and optimisation opportunities for both short- and long-term growth.

Optimise website content, metadata, internal linking, and technical elements to improve search visibility and user experience.

Collaborate with developers and IT to identify and resolve technical SEO issues.

Lead on-page and off-page SEO initiatives, including outreach and link-building strategies with reputable sources.

Manage Bower's

local SEO presence

through Google My Business and Bing Places.

Stay ahead of SEO trends, algorithm updates, and competitor strategies to ensure Bower remains competitive.

Performance Measurement & Reporting

Monitor and report on content performance across web, email, and social media channels.

Use tools such as Google Analytics, Google Search Console, and SEMrush to track key metrics including organic traffic, engagement, and conversions.

Provide actionable insights and recommendations for improving content effectiveness and ROI.

Regularly benchmark against competitors to identify opportunities for growth and differentiation.

Personal Specification

Excellent copywriting and storytelling skills with the ability to create engaging and compliant content for a regulated audience.

Proven experience managing content across

web, email, social media, and video formats

.

A creative thinker with a data-driven approach to decision-making.

Strong understanding of SEO fundamentals and their integration into content strategies.

Exceptional organisational and time management skills to handle multiple projects simultaneously.

Collaborative and initiative-taking, with strong interpersonal and communication skills.

Role and Skills Requirements

3+ years of experience in a content-focused role with strong SEO knowledge, ideally within a commercial or regulated industry.

Experience working in financial services or other compliance-led sectors (advantageous but not essential).

Proficiency with key SEO and analytics tools: Google Analytics, Google Search Console, SEMrush, Google Keyword Planner.

Strong knowledge of content management systems such as WordPress.

Experience with

email marketing platforms

(e.g., Brevo, Mailchimp, HubSpot, or similar).

Experience creating or commissioning

video content

for marketing purposes.

Familiarity with social media platforms as well as use of the various management and scheduling tools.

Experience with video creation.

Relevant certifications in SEO, content marketing, or digital marketing (e.g., Google, HubSpot, Semrush).

What We Offer

A highly competitive compensation package. Hybrid working model with work life balance in mind. 31 days annual leave including bank holidays A modern family-owned business in which our staff can build on a trustful and valued partnership Modern air-conditioned office A varied and challenging role in a growing company Development and further training opportunities for shaping and realising your career goals Regular company and team days along with social activities.
Job Types: Full-time, Permanent

Pay: 30,000.00-40,000.00 per year

Benefits:

Free parking On-site parking Work from home
Work Location: Hybrid remote in Thornaby on Tees TS17 6DA