Job Description

Rohan is one of the leading outdoor clothing brands in the UK with over 50 retail stores across the country. Our online channel is a significant part of our total business and we have plans for this channel to continue to grow, support our customer demand and multi channel activity.


We are looking for a

Copy & Content Executive

to play a valuable part of the team and help deliver our growth plans.


The

Copy & Content Executive

is responsible for crafting engaging, brand-aligned content across digital and marketing channels. This includes writing product descriptions, blog posts, email copy, and campaign messaging.

Main duties

Product Copywriting

Write clear, compelling copy for product pages, emails, campaigns and print materials. Translate technical specifications into customer-friendly language, tailored to outdoor enthusiasts. Ensure consistency in tone, style, and brand messaging across all platforms. Collaborate with the Product team to gather insights and ensure copy accuracy. Create blog articles and editorial content to support SEO and engagement.

Content Planning & Coordination

Collaborate with the wider team on campaign execution. Support seasonal and promotional content development.

SEO & Optimisation

Apply SEO best practices to written content. Conduct keyword research and optimise metadata. Monitor content performance and suggest improvements.

Research & Industry Insight

Stay informed about outdoor industry trends, terminology, and customer interests. Conduct product and competitor research to inform copywriting. Ensure all content reflects the brand's expertise and passion for the outdoors.

Skills & Experience

Proven experience in copywriting, ideally within ecommerce. Understanding of outdoor industry terminology and customer mindset. SEO & Optimisation Application of SEO best practices to written content. Keyword research and optimisation of metadata. Monitoring of content performance and proactive suggestion for improvement.

Technical & Qualifications

Degree or equivalent experience in English, creative writing, journalism, or a related field. Familiarity with SEO and digital content best practices is a plus, but not essential.

What's in it for you?

Working within an ambitious and friendly team Opportunity to evolve and develop the role Free onsite parking Personal clothing allowance 50% discount on our clothing Contributions to a Pension scheme Life cover based on salary * Employee Assistance Scheme