Job Description

We're on the hunt for a versatile, high-output Copywriter to join Gumtree's Customer Experience team on a fixed term contract basis. As we evolve and grow, compelling content and sharp, purposeful copy will be key to our transformation. You'll write copy that's clear, human, and action-driven, across our website, app, CRM, and marketing. You'll be a confident user of AI tools and productivity software, using them to accelerate idea generation, versioning, tone calibration, and content scaling. This role is about speed and impact, not long-form storytelling. You'll be close to design, product, and performance marketing, and play a critical role in sharpening Gumtree's voice across the customer journey. This is your chance to shape how millions experience Gumtree, with words that are clear, human, and drive action. Passion for crafting copy that moves people? Join us on our journey!

Location:

London Waterloo, hybrid working applies with circa 3 days in the office.

About the role:

You'll report to the Head of Design and Research and focus on writing and editing short form copy across core product journeys (e.g. onboarding, search, checkout) and user touchpoints (e.g. emails, notifications, homepage modules). You'll be an avid user of tools like Gemini, ChatGPT, Notion AI, Writer.com, or similar to generate and refine high-volume copy with brand precision. At Gumtree, we work collaborative to scale-up at pace. You'll partner with Design, Product, CRM, SEO, and Performance Marketing to deliver fast, on-brand copy iterations across channels. Additionally, you'll build and maintain AI-assisted content systems, templates, and copy banks to increase team output and consistency. As an experienced copy writer, you'll be skilled in adapting tone and messaging for specific verticals (e.g. For Sale, Motors, Property, Services) and audiences (e.g. private vs pro sellers). We are moving at speed leaning on test and learn approach, iterating quickly and using data to prioritise what to write next and when to change direction. Sounds like you? We'd love to hear from you!

Gumtree is an equal opportunities employer, valuing diversity and is strongly committed to providing equal employment opportunities for all employees and all applicants.

What's in it for you?

Make a Real Impact: This is a unique opportunity to shape the voice of a household name for a new generation of users while working at the leading edge of AI-assisted copywriting. Collaborative Culture: Work with passionate, cross-functional teams across design, product and performance marketing. Competitive salary and perks from access to a platform with 100s of discounts and cashback to a plethora of benefits that support your health and wellbeing.

What are we looking for?

You'll have a strong background in digital copywriting (ideally within marketplaces, e-commerce, or consumer tech). Experience writing UX copy, microcopy, push notifications, and/or SEO copy at scale would be highly sought after. Deep familiarity with AI content tools and a passion for using them to boost creative productivity You'll be comfortable writing in a constrained brand system, but happy to challenge and improve it Skilled in switching tones fast--friendly, helpful, urgent, confident--and always stay clear Organised, proactive, and comfortable working across multiple teams and deadlines

About us

Gumtree is one of the UK's most popular online marketplaces, connecting millions of people every month to buy, sell, and trade. Our vision is to be the go-to marketplace for the Home, making every transaction effortless and secure.


We're embarking on an exciting transformation to revolutionise this much-loved platform into a cutting-edge, modern marketplace where buying, and selling is safer, simpler and more enjoyable for everyone. This is your opportunity to join a dynamic team at the forefront of reshaping a household name for the digital age. Together, we're redefining how communities connect and trade, building a platform that's ready for the future.


At Gumtree, we don't just offer jobs; we offer journeys. We empower our employees to make a personal impact in a trusting, and authentic culture. Experience a passionate team, where high performance and growth are fuelled by the power of teamwork and genuine connections.


Join us and play a key role in shaping the future of Gumtree.